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Birds-Of-A-Feather Discussion
All
Advanced
Entrepreneurs
Fundamentals
Building your Career and Managing Others in Theirs
All
Advanced
Fundamentals
Go-to-Market & Product Marketing
All
Advanced
Fundamentals
Product Development & Design
All
Advanced
Fundamentals
Product Discovery
All
Advanced
Entrepreneurs
Fundamentals
Product Management 101
All
Advanced
Fundamentals
Product Strategy & Lifecycle Management
All
Advanced
Entrepreneurs
Fundamentals
Audience
Advanced
Entrepreneurs
Fundamentals
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Saturday
, May 12
Atrium
8:15am •
Sponsor Exhibits
Room 2-048
10:30am •
187 - Supercharge Your Career Through a Powerful Personal Brand
11:30am •
213 - Pricing Strategy: How to Price & License Your Product
1:45pm •
162 - Entering a New Market—Tactics for Companies Big & Small
2:45pm •
203 - Steve Johnson says crazy things about #prodmgmt
Room 2-078
10:30am •
177 - Splitting Epics and User Stories
1:45pm •
163 - Hooking Users on your Product
2:45pm •
155 - Collaborative Brilliance: A Team-Based Approach to Visioning
Room 2-150
9:00am •
Opening Session A
9:45am •
Opening Session B
10:30am •
174 - From 0 to 100: Starting a New Product Management Role at "Ludicrous" Speed
11:30am •
208 - How to Create a Compelling Product Vision and Strategy
1:45pm •
124 - Building the Right Products
2:45pm •
167 - How to Keep Your Roadmap Promises (From Killing You)
Room 3-076
10:30am •
113 - Seven Dumb Product & Marketing Mistakes I've Made (So You Don't Have To)
11:30am •
175 - How to Quantify Customer Value for Your B2B Product
1:45pm •
195 - Drive Growth with Agile Product Development: How data-driven product teams leverage experimentation to build better products.
2:45pm •
160 - Initiating your Go-To-Market Strategy
2:45pm •
197 - Pricing Strategy in the Digital Era
Room 3-083
10:30am •
181 - Innovation inside the enterprise
11:30am •
145 - Atomic design for the consistency age - how to create a vibrant yet consistent ecosystem
1:45pm •
202 - Unlocking your Competitive Landscape
2:45pm •
118 - Who You Know - An Introverts Guide to Neworking
Room 3-086
10:30am •
107 - Play Games to Write Better User Stories
11:30am •
193 - Engineering Emotions
12:45pm •
806 - Hot New Technologies For 2018 – Birds of s Feather Discussion
1:45pm •
154 - Unconsciously Biased Products: A High-Level Introduction to Algorithmic Bias in Product Development and Design
2:45pm •
220 - The Product Management Chameleon
Room 3-089
10:30am •
184 - Conversational Interface Product Management
11:30am •
198 - Fuck this Fucking Agile Bullshit
1:45pm •
103 - Stakeholders are trying to kill you
2:45pm •
191 - Effective Product Management for Operational Products: Navigating Product Strategy and Lifecycle When Your Customer Is Internal
Room 3-092
10:30am •
190 - Creating a culture of innovation: lessons learned from 25 years as a girl in tech
11:30am •
110 - The Agile Product Marketer
12:45pm •
816 - Lean UX and Agile UX: Birds-of-a-Feather Discussion
1:45pm •
151 - How to kill features in the best way possible
2:45pm •
189 - Managing Product Managers
Room 3-094
10:30am •
194 - Don't dread it - embrace your roadmap as an effective communication tool
11:30am •
172 - Getting better at getting better: a Product Management Kaizen
1:45pm •
141 - Bruce McCarthy's Product Culture Manifesto (and yours)
2:45pm •
126 - How to Translate your Product Strategy into a Practical Execution Plan
Room 3-097
10:30am •
201 - Good Product Launch, Bad Product Launch
11:30am •
192 - Message Maps: Align Product, Marketing, and Sales to Delight Customers with Every Interaction
12:45pm •
808 - Product Marketers: Birds-of-a-Feather Discussion
1:45pm •
148 - Group UX Research Workshops: techniques to rapidly capture customer input
2:45pm •
120 - Creating Hyper-Focused Persona (in 5 steps)
Room 3-098
10:30am •
206 - Product Messaging and Positioning: Eliminating Mixed Messages
11:30am •
217 - So You Want to be a Product Manager?
1:45pm •
204 - Walking the tightrope between Qualitative & Quantitative Methods of user research
2:45pm •
150 - This is not my beautiful product; how did I get here? - Strategies for communicating your product message more accurately and successfully inside and outside the organization
Room 3-100
10:30am •
161 - Product Release / New Feature Training
11:30am •
211 - Message Like a Ninja: Powerful In-App Engagement with Anonymous Data
12:45pm •
817 - Agile: Birds-of-a-Feather Discussion
1:45pm •
166 - Don't Let Tech Debt Sink Your Roadmap!
2:45pm •
196 - The Art of Nudging: Developing Persuasive Product Marketing Content for Different Stages of the Buying Process
Room 3-101
10:30am •
104 - What My Neighbor's Dog Can Teach Us About Sales Enablement
11:30am •
168 - How world leading companies manage the Front End of Innovation & Product Discovery
12:45pm •
809 - Software and SaaS: Birds-of-a-Feather Discussion
1:45pm •
136 - Advanced A-B Testing
2:45pm •
142 - Building Your Product on the Salesforce Platform - Healthcare Case Studies
Room 3-103
10:30am •
125 - The Best Organizational Structure for an Innovation Team
11:30am •
112 - Start Strong: Tips for Leaping Into Your Next PM Role
1:45pm •
115 - Strategic UX Research: Best Practices for Collecting Breakthrough Insights
2:45pm •
114 - Customer (Re)Discovery: Using the Business Model Canvas to Reinvigorate Your Product
Room 3-Porter Café
10:30am •
216 - How to Sell Your Ideas
12:45pm •
807 - Pricing: Birds-of-a-Feather Discussion
1:45pm •
128 - Agile Product Fluency
2:45pm •
146 - Four Ways You Can Win with Win/Loss Customer Research
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1815 Massachusetts Avenue, Cambridge, MA, 02140
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Atrium
Room 2-048
Room 2-078
Room 2-150
Room 3-076
Room 3-083
Room 3-086
Room 3-089
Room 3-092
Room 3-094
Room 3-097
Room 3-098
Room 3-100
Room 3-101
Room 3-103
Room 3-Porter Café
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Birds-Of-A-Feather Discussion
All
Advanced
Entrepreneurs
Fundamentals
Building your Career and Managing Others in Theirs
All
Advanced
Fundamentals
Go-to-Market & Product Marketing
All
Advanced
Fundamentals
Product Development & Design
All
Advanced
Fundamentals
Product Discovery
All
Advanced
Entrepreneurs
Fundamentals
Product Management 101
All
Advanced
Fundamentals
Product Strategy & Lifecycle Management
All
Advanced
Entrepreneurs
Fundamentals
Audience
Advanced
Entrepreneurs
Fundamentals
