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Saturday, May 12
 

8:15am

Sponsor Exhibits
Saturday May 12, 2018 8:15am - 3:30pm
Atrium

8:30am

Morning Career Fair
Saturday May 12, 2018 8:30am - 10:15am
3rd Floor Hallway

9:00am

Opening Session A
Saturday May 12, 2018 9:00am - 9:30am
Room 2-150

9:45am

Opening Session B
Saturday May 12, 2018 9:45am - 10:15am
Room 2-150

10:30am

113 - Seven Dumb Product & Marketing Mistakes I've Made (So You Don't Have To)
I will present seven not-so-smart things I did in my Product Management and Marketing career. The idea will be to foster some questions and discussion. While it is primarily targeted at newbies, I would love to have more experienced folks attend to, at the right time, reinforce my points and add their own.

Speakers
GD

Gary Dietz

Gary Dietz is a product management and product marketing veteran who loves to discuss both his successes and his (ahem) challenges so that he may both help other folks and learn to better himself. He is also author of a parenting book and likes to tinker with stuff in the physical... Read More →



Saturday May 12, 2018 10:30am - 11:15am
Room 3-076

10:30am

187 - Supercharge Your Career Through a Powerful Personal Brand
7 seconds is all it takes to form a first impression when meeting someone new. In business interactions, first impressions are crucial. A negative first impression can be nearly impossible to reverse or undo. Building your own personal brand helps you create a meaningful, powerful impression on everyone you meet. This is why it is important to establish your own personal brand to advance your career. This workshop will help you understand how you can overcome the first impression barrier and clearly communicate to others where you are in your career and where you want to go next. To learn more, visit: http://bit.ly/pcb18boldpmtalks.

Speakers
avatar for Hector Del Castillo

Hector Del Castillo

Chief Product Officer, BoldPM
I love to work with people who want to make a massive positive impact in the world. I work with executives, futurists, visionaries, innovators and entrepreneurs who want to build great products and companies that change the world.As a product management expert with a proven track... Read More →



Saturday May 12, 2018 10:30am - 11:15am
Room 2-048

10:30am

104 - What My Neighbor's Dog Can Teach Us About Sales Enablement
"One of the biggest challenges for Product teams is to provide the right combination of sales tools and support programs for Sales teams. Sales teams frequently complain that their sales tools are off the mark and their product training doesn't provide any real competitive edge. This does not have to be the case. My neighbor’s dog, Cody,  is friendly, full of energy and a ton of fun.  Cody also has instinctive behaviors that, it turns out, are highly suited for the B2B sales process -- and have been used effectively to initiate several B2B enterprise sales. During this session, we will walk through a typical B2B sales engagement and apply highly-useful lessons learned directly from Cody. "

Speakers
NB

Neil Baron

Neil Baron is an internationally recognized expert on Product Marketing and Commercialization best practices. He runs the consulting firm Baron Strategic Partners. He has helped companies such as Experian, Dyn, Eagle Investment Systems, LoJack and other B2B organizations accelerate... Read More →


Saturday May 12, 2018 10:30am - 11:15am
Room 3-101

10:30am

161 - Product Release / New Feature Training
Splashy product launches are well understood. But how do you ensure Sales & Services are knowledgeable and informed about your products in a DevOps & highly Agile world?

Speakers
avatar for Saikrishna Chavali

Saikrishna Chavali

Harnessing and securing the power of the web for the past decade. Currently, Product Manager for application layer Information Security products. Securing consumer and business web apps through vulnerability testing in the software development life cycle. Prior to this, harnessed... Read More →



Saturday May 12, 2018 10:30am - 11:15am
Room 3-100

10:30am

201 - Good Product Launch, Bad Product Launch
What goes into a successful product launch? Come and learn from a seasoned product manager and discover the tricks and traps around launching a product. Leave with a template of go-to-market activities to use in your next major product release!

Speakers
avatar for John Zilch

John Zilch

Product, Validity Inc.
John is an experienced, battle-tested product professional dedicated to solving complex business problems with smart and successful solutions that customers love. He is currently on the Product team at Validity, a recently-launched Boston tech company, helping organizations improve... Read More →



Saturday May 12, 2018 10:30am - 11:15am
Room 3-097

10:30am

206 - Product Messaging and Positioning: Eliminating Mixed Messages
Is your messaging and positioning not consistent? Is your sales team talking about your product(s) the same way as the content on your web site? Product messaging and positioning is the foundation on which a Go-to-Market strategy is built. In part one of this session we will discuss a framework that can be used to craft your messaging. Using the framework you can ensure that the entire organization is using the same consistent message no matter the delivery mechanism. The second part will expand the messaging structure to facilitate the development of a comprehensive positioning plan.

Speakers
PC

Peter Christensen

Peter has defined and launched six v1 products as a product manager and launched three new products as a product marketer during his 20+ year career. He has developed messaging and positioning for a variety of solutions and products ranging from IP Routing and MPLS to Java development... Read More →



Saturday May 12, 2018 10:30am - 11:15am
Room 3-098

10:30am

216 - How to Sell Your Ideas
"For better or worse, humans are largely driven by emotion. The larger the decision, the larger the role that emotion plays (within constraints). This is true whether you are selling a product, pitching to a VC or getting internal buy-in on a new product or project. This workshop will focus on how to get better at bringing your audience on an empathetic journey - to buy your ideas. I will focus on how to ""productize"" ideas, how to understand your audience and how to develop and deliver compelling stories.These skills can help with getting stakeholder buy-in on a project, raising money internally or externally, moving up in your company and building better products."

Speakers
GN

Geoff Nesnow

I've been an intrapreneur, entrepreneur and business school professor. I currently lead entrepreneurial competitions and advise startups.


Saturday May 12, 2018 10:30am - 11:15am
Room 3-Porter Café

10:30am

125 - The Best Organizational Structure for an Innovation Team
What are the key roles in an entre/intrapreneurial product team? How big should it be? How much "process" is necessary, and how much relative influence should each member have in making decisions? These are just some of the questions we will cover in this interactive discussion.

Speakers
avatar for Dana Bullister

Dana Bullister

Founder, CEO, ProjectZen
Dana Bullister is a former data science product manager at SolarWinds, an IT software company. She is currently the CEO of ProjectZen, which provides an elegant, minimalist project management tool for agile software teams. Her goal is to help small teams do great things.



Saturday May 12, 2018 10:30am - 11:15am
Room 3-103

10:30am

177 - Splitting Epics and User Stories
User stories and their big brothers, epics, are a great way to manage requirements for a software system. They act as stakes in the ground to keep track of what the system needs to do, the type of user most interested in each feature, and the reason it provides value to them.

As projects reach a significant size, many stories become too large for a team to finish within a single sprint, and must be split into smaller stories that can be completed within a sprint. Many Scrum teams struggle with this process, not knowing how to properly split epics and large stories in an effective manner to keep each split story shippable.

Software development expert Dave Todaro will step you through proven techniques to split epics and user stories, making them smaller and more manageable, while sticking with the Scrum rule that each user story must deliver value.

During this session you’ll learn:

How splitting user stories increases the team’s momentum and throughput.
Why tackling 3 to 4 smaller stories in a sprint is less risky than taking on just one or two.
When to split stories, and where you should focus your time in the product backlog.
Techniques to make each story “shippable,” even if it’s not big enough to ship on its own.
A rule of thumb for how big each user story should be.

Speakers
avatar for Dave Todaro

Dave Todaro

CEO, Ascendle
For the last 35 years, Dave has been a technology leader involved in all aspects of product vision, software engineering and entrepreneurship. Dave is CEO at Ascendle, a contract software engineering firm in North Hampton, NH that he founded in late 2012. Ascendle specializes in commercial-grade... Read More →



Saturday May 12, 2018 10:30am - 11:15am
Room 2-078

10:30am

184 - Conversational Interface Product Management
Whether voice- or text-based, conversational interfaces are rapidly proliferating on platforms such as Amazon Alexa, Facebook Messenger, and Slack.

Your organization may be looking to dip its toe into the waters, or may be looking to scale up your use of chatbots and other manifestations of conversational interfaces.

If you’re the one being asked to lead the development of a conversational interface, you’ll need to go beyond your core product management skills and manage conversation scope—both sophistication / complexity as well as topics and paths—as well as channel and modality management. Plus you’ll have to consider expectations vs reality when it comes to the artificial intelligence and natural language understanding required to power your interface.

This session will take you through some of the initial considerations in developing conversational interfaces, sharing lessons learned through firsthand experience in developing them.

Speakers
avatar for Basil Hayek

Basil Hayek

Sapient Consulting
Basil leads Digital Strategy and Delivery for Sapient Consulting Health. With a background in product management and technology, he leaped at the chance to lead development of a conversational assistant for a top 20 pharmaceutical. When he’s not building conversations to help physicians... Read More →



Saturday May 12, 2018 10:30am - 11:15am
Room 3-089

10:30am

190 - Creating a culture of innovation: lessons learned from 25 years as a girl in tech
There’s been much written about how to build a culture that will enable recruitment and retention of top-notch talent. But what aspects of that culture are critical to a company’s success? What are the barriers that inhibit individuals from exploring innovative, insight-based hypotheses (aka iWAGs)? And what’s the connection to the current focus on Silicon Valley culture and women in technology?

Essentially, if we want to create great products, we need to start with creating a culture in which people can bring innovative ideas (and their best selves!) to work every day.

In this fun, highly personal talk, we’ll explore these topics and hopefully come away with some agreement on 6 key attributes of successful innovative culture, and the critical role product and UX can play to bring iWAGs to light.

Speakers
LZ

Lauren Zack

Lauren Zack is Head of UX for SONY Interactive Entertainment. She has lead multi-disciplinary UX teams throughout her career, contributing to award-winning experiences in healthcare, FinTech and consumer electronics. Passionate about employing a user-centered focus to all aspects... Read More →


Saturday May 12, 2018 10:30am - 11:15am
Room 3-092

10:30am

181 - Innovation inside the enterprise
While driving disruptive change inside a larger enterprise is exciting, it is also very challenging. Internal resistance to embracing these programs can be high. They may conflict with short term priorities of business owners by challenging the fundamentals of the core business and introducing risks to short term revenue and profitability goals. The benefits may be harder to quantify and can rarely compete with the surety of staying the course.

This session will explore the challenges facing innovation teams in larger organizations and will discuss potential approaches to successfully building a sustainable engine that can not only produce breakthrough innovations, but can also successfully drive support and wide adoption - from business case development, experiment design, goal setting, communication strategies, execution and tracking.

Intended to be a guided and interactive discussion, I will share my experiences (and some templates) from leading an innovation team at a $1B publicly traded SaaS company for 7 years.

Speakers
MK

Michael Kesselman

Michael is a versatile, senior executive with a demonstrable 25 year history of creating profitable growth through innovative strategies and solutions. He is a driven, pragmatic, hands-on author of product and marketing programs resulting in revenue and margin expansion in the hundreds... Read More →


Saturday May 12, 2018 10:30am - 11:15am
Room 3-083

10:30am

107 - Play Games to Write Better User Stories
Agile helps you to deliver what’s valuable to the customer faster. You can capture, prioritize, communicate, and deliver that value with good user stories. A major impediment to writing better user stories in the real word is a lack of example stories.

This session will introduce you to 80 examples of good and bad user stories via a series of 9 games. The games are easy to learn, play, and teach so that you can experience good user stories in just a few minutes. Come play the games and then share them with your friends and co-workers after the conference!

Speakers
avatar for Damon Poole

Damon Poole

Founder, Nexxle
A seasoned entrepreneur, Agile Coach, and Product Owner that has coached dozens of Agile teams and Product Owners in a wide variety of companies of all industries and sizes. He has trained thousands of people on how to write better user stories using group activities. Currently founder... Read More →



Saturday May 12, 2018 10:30am - 11:15am
Room 3-086

10:30am

174 - From 0 to 100: Starting a New Product Management Role at "Ludicrous" Speed
Ready - set - GO! When you’re a PM dropped into a new team, you have a small window to assess the situation, get your plan together, and get going fast in the right direction. Shobhit and Will have been through this common PM scenario many times, and have experienced both speed bumps and breakaways. They will share how they approach these situations, what has worked, and what has not.

Come join us on this session and learn:
* How to quickly assess the situation and act accordingly
* How to build relationships and gain the trust of the team at lightning speed
* What speed bumps to expect, and how to understand if it is just regular friction or if you are f**king it up
* How to make decisions that align with where the product and team are

Speakers
avatar for Shobhit Chugh

Shobhit Chugh

Product Manager, Google
Shobhit Chugh works as a Product Manager at Google, helping mobile developer build better apps. His career spans 15 years of product roles across multiple startups, including Tamr, Lattice Engines and Manhattan Associates. He got his MBA from Kellogg School of Management, co-founded... Read More →
avatar for Will Eisner

Will Eisner

Will Eisner works as a Director of Product in TripAdvisor’s Hotels group, helping travelers around the world find the best rooms and rates. Previously, he has worked in product leadership roles at a number of Boston area tech companies like WordStream and Acquia, and also at a few... Read More →



Saturday May 12, 2018 10:30am - 11:15am
Room 2-150

10:30am

194 - Don't dread it - embrace your roadmap as an effective communication tool
We've all been there. That dreaded question of "what's your roadmap?" Whether the ask is from your customers, executive management, sales teams, investors, or analysts - there are many stakeholders and a multitude of needs when it comes to knowing where and how you are taking the product. How do you develop a repeatable/scalable communication framework to manage these asks while still able to use this as a tool to management actual product development? Stop by for some lessons learned, best practices, and lively discussion on how you can embrace this ask without losing your mind.

Speakers
avatar for Ying Chen

Ying Chen

Ying Chen is a product executive with more than 15 years of experience leading all aspects of products including strategy, development, and go to market. Her portfolio includes SaaS and PaaS offerings for large public enterprises as well as VC backed startups. Ying is currently the... Read More →


Saturday May 12, 2018 10:30am - 11:15am
Room 3-094

11:30am

112 - Start Strong: Tips for Leaping Into Your Next PM Role
The first months of a new product management job can be full of surprises. In this session, learn techniques for taking on a new product line. Meet the right people, ask the right questions, and quickly position yourself to make a big impact.

Speakers
avatar for Beth Linker

Beth Linker

Beth Linker is Director of Product Management at Acquia, leading the team responsible for Acquia's cloud-based digital experience solutions. Over the last decade, they have managed products and led teams in cybersecurity and IT managed services at Dell and Iron Mountain Digital. Beth... Read More →



Saturday May 12, 2018 11:30am - 12:15pm
Room 3-103

11:30am

172 - Getting better at getting better: a Product Management Kaizen
Many PMs despair of spending time on important, non-urgent work, and are engulfed in the urgent and time sensitive. As a consequence, many of us are trapped in a "this week/this quarter" mentality and never get a chance to think longer term, or to spend cycles thinking about how to make our jobs better. This session describes an alternative, the application of Agile Scrum to PM (not engineering) work and the formation of an ongoing Kaizen, or continuous improvement initiative, for a PM team.

Speakers
avatar for Tim Jarrett

Tim Jarrett

Director, Enterprise Security Strategy, Veracode
Tim Jarrett is Senior Director of Product Management at CA Veracode. A Grammy-award winning product professional with more than 20 years of experience building and marketing software, he joined Veracode in 2008 and has a Bacon number of 3. He has previously spoken at the RSA Conference... Read More →


Saturday May 12, 2018 11:30am - 12:15pm
Room 3-094

11:30am

110 - The Agile Product Marketer
What does it mean to be a successful Agile Product Marketer? During this discussion, we’ll explore what Agile means in product marketing.

As a product marketer, do you ever feel like you’re getting squeezed between agile development/product management and agile marketing/sales/go-to-market? How can you make Agile work for product marketing as well?

During this discussion, we’ll tackle questions such as:
▪ What is Agile Product Marketing?
▪ How can product marketing make strategic use of agile methods to get market feedback, get work done, and increase transparency?
▪ What are the challenges? How have you addressed those challenges?
▪ How are product marketers succeeding with Agile?
▪ What Agile ceremonies, tools and training have you used?
▪ How long are your sprints?
▪ How do you manage your backlog?
▪ How does other organizations’ use of Agile impact product marketing?
▪ What challenges and successes have you had when working with other agile teams?

Speakers
avatar for Steve Robins

Steve Robins

Consultant, Solution Marketing Strategies
Steve Robins has helped to build Boston into one of the world's largest and most active product communities. He is the president of ProductCamp Boston, VP of the Boston Product Management Association, a member of the BPMA Product Executives Forum, and has been a co-organizer of the... Read More →



Saturday May 12, 2018 11:30am - 12:15pm
Room 3-092

11:30am

192 - Message Maps: Align Product, Marketing, and Sales to Delight Customers with Every Interaction
Message inconsistency is the silent killer of conversion rates. This is well known in digital marketing, especially in PPC where you can find a multitude of articles on Moz like “How Message Match Can Lift Conversion Rates by 212.74%.” But why do we stop at the message match between the ad and the landing page? Do you respond to cold emails from sales reps if their email messaging is completely inconsistent with the website messaging for that product? Probably not.

Think about how you describe your product. Is that the same messaging others in your company use? Product Marketers? Product Managers? Sales Reps? Customer Support? Your website copy? Are your prospects and customers hearing different messages from each of those groups? Is that really all that different from the message mismatch between paid ads and landing pages which demonstrably kill conversions? There’s a solution: Message Maps.

In this session, we’ll present:
- How message maps have helped us to align product, marketing, and sales teams with a single voice
- Multiple ways to build message maps to fit your organization’s unique set of personas, products, solutions, use cases, etc.
- How to get organizational buy-in from internal audiences
- Templates for message maps that you can use immediately

Speakers
avatar for Jonathan Bracken

Jonathan Bracken

co-founder, GrokSpark
Jonathan Bracken has spent the past 12 years of his career in software marketing: First in Product Marketing, then as a Demand Gen and Inside Sales manager and then as a VP of Marketing. The companies he’s served during this time have all been high growth B2B software companies... Read More →
avatar for Tim Hinds

Tim Hinds

Product Management & Marketing, GrokSpark
Tim Hinds has spent the past 8 years working in product marketing for technical audiences at high growth B2B software companies and has overseen the product marketing efforts for over 20 product releases. | | His work has focused on product messaging, positioning and thought leadership... Read More →



Saturday May 12, 2018 11:30am - 12:15pm
Room 3-097

11:30am

213 - Pricing Strategy: How to Price & License Your Product
When you're asked to price a product, you've probably taken the cost of delivery and the competition into account. What many people forget is to measure customer value, figure out price fences for different pricing tiers, and find the right value metric for your product. In this session, you'll learn how to apply methodology to the pricing process to increase your revenue, profits, and customer success.

Speakers
avatar for Chris Kirsch

Chris Kirsch

Director, Product Marketing, CA Veracode
Christian Kirsch has 21 years of experience in B2B software and technology marketing high-growth companies in Germany, the United Kingdom, and the United States. He has a proven track record defining and launching new enterprise software products in early-stage startups as well as... Read More →



Saturday May 12, 2018 11:30am - 12:15pm
Room 2-048

11:30am

145 - Atomic design for the consistency age - how to create a vibrant yet consistent ecosystem
UI Consistency is something we all talk about, we all accept and understand is important and most of all, we collectively claim we are expert at. I've not met a single UXer yet who claims to be inconsistent. But in reality, what checks and balances go against this consistency? How is it measured and what determines success when it comes to consistency.

Atomic Design can be used as an effective tool in creating a vibrant yet consistent ecosystem. It's core principles can be used to underpin all design and development work to include visual elements, behaviors and workflows.

Speakers
JC

Jack Carpenter

Head of Informatics UX, Waters Corporation
I am a certified UX Strategist with over 10 years experience at running and growing UX teams within Agile environments. I am currently running a UX discipline across 3 different countries. Our UX department stretches from Boston to Romania via the U.K. Within these 3 sites we are... Read More →


Saturday May 12, 2018 11:30am - 12:15pm
Room 3-083

11:30am

168 - How world leading companies manage the Front End of Innovation & Product Discovery
Discover what do some of the world's largest toymakers, food and beverage manufacturers, and household consumer brands have in common. In this talk, we take real-life case studies of some of the world's biggest brands and break down how they have dominated the market, from product discovery methods to managing and leading design and innovation. Be prepared to take away details you can apply tomorrow to increase your team's efficiency, ROI and design management processes.

Speakers
avatar for Jay Peters

Jay Peters

Managing Director, PARK
Jay Peters is the Managing Director of PARK USA, a world leading design & innovation management consulting firm, and Managing Director of Grow USA, a world leading professional education provider in Design Management & Design Leadership. Collectively PARK & Grow endeavor to deliver... Read More →


Saturday May 12, 2018 11:30am - 12:15pm
Room 3-101

11:30am

193 - Engineering Emotions
Are you familiar with how your users "perceive" your application or service? Do you celebrate with them when they've hit an important milestone? Adding delight and emotion to your application can have a profoundly positive impact on the user experience, create 'tweetable moments' and turn customers into evangelists. In this talk, learn how we at Google use the concept of "Engineering Emotions" to drive customer delight and evangelism especially in areas where emotion is notably absent e.g., developer tools.

Speakers
avatar for Shobhit Chugh

Shobhit Chugh

Product Manager, Google
Shobhit Chugh works as a Product Manager at Google, helping mobile developer build better apps. His career spans 15 years of product roles across multiple startups, including Tamr, Lattice Engines and Manhattan Associates. He got his MBA from Kellogg School of Management, co-founded... Read More →



Saturday May 12, 2018 11:30am - 12:15pm
Room 3-086

11:30am

198 - Fuck this Fucking Agile Bullshit
Stakeholders are unhappy, customers are frustrated and the team is SICK of estimating (WTF do these numbers mean anyway?). If we don't confront the limitations of agile, the whole thing will break. In this presentation I want to share some of the "bends" our company has discovered to adapt agile to the realities of personalities, organizations and the universe at large.

* I imagine this as a hybrid presentation/discussion session, with a short opening presentation to set-up the problem (and justify all the profanity in the title) — and then open to a larger discussion with attendees.

Speakers
avatar for Jared Novack

Jared Novack

Partner, Upstatement
Jared is a co-founder and principal at Upstatement, a Boston-based digital agency. At Upstatement he oversees the production team and all the projects they run. He's also the creator of Timber, a framework for WordPress used on over 30k sites. Before Upstatement, he was the first... Read More →



Saturday May 12, 2018 11:30am - 12:15pm
Room 3-089

11:30am

211 - Message Like a Ninja: Powerful In-App Engagement with Anonymous Data
In-app messaging is a powerful tool to engage your users, accelerate adoption, and increase trial conversions. It’s even more powerful when driven by software analytics to ensure the right timing and context while users are engaged with your application. Learn how this is possible in the age of GDPR and heightened focus on privacy. Revulytics VP of Software Analytics, Keith Fenech, will show you how to leverage anonymous software usage data to deliver personal in-app messages that reach, educate, and engage.

Speakers
KF

Keith Fenech

VP, Software Analytics, Revulytics
Keith was the Co-Founder and CEO of Trackerbird Software Analytics before the company was acquired by Revulytics in 2016. Following the acquisition, Keith joined the Revulytics team and is now responsible for the strategic direction and growth of the Usage Analytics business within... Read More →



Saturday May 12, 2018 11:30am - 12:15pm
Room 3-100

11:30am

217 - So You Want to be a Product Manager?
Learn how to make the transition from any role, the most critical skills you need, and the turn-by-turn career paths you can take to reach your destination.

Speakers
JM

John Mansour

Managing Partner, Proficientz
John Mansour is the founder and managing partner of Proficientz, Inc., a training and consulting firm that specializes in B2B Product Management, Product Marketing and Sales Enablement. John has worked with more than 2000 organizations that span high technology, business services... Read More →


Saturday May 12, 2018 11:30am - 12:15pm
Room 3-098

11:30am

175 - How to Quantify Customer Value for Your B2B Product
Do you know the difference between Price and Value? Research shows that companies that successfully position and execute on value are significantly more profitable than their peers. This session will give the basics of a widely-used technique called Economic Value Estimation. It will also give tips for how to quantify "intangibles" like brand reputation. Participants will receive a handy reference sheet. Time permitting, there will be a Q&A discussion about participants' product situations. NOTE: This session is primarily for B2B products.

Speakers
avatar for Ed Arnold

Ed Arnold

Vice President, Products, LeveragePoint
Ed Arnold is a founder and Vice President of Products at LeveragePoint, a cloud-based platform for digital value propositions. Ed has worked with many product and marketing teams to capture millions of dollars in additional profit by using a value-based approach. Previously Ed has... Read More →



Saturday May 12, 2018 11:30am - 12:15pm
Room 3-076

11:30am

208 - How to Create a Compelling Product Vision and Strategy
Building a vision and strategy is hard, and cross-functional strategy discussions seem impossibly long and unstructured! Most articles and books about building products try to convince you that vision and strategy are important, but don’t provide an instruction manual HOW to create a good vision and strategy.

For this session, join the creators of the free Radical Product Toolkit to learn how to create a powerful, far-reaching vision for your product and develop a clear product strategy. This process will help you prioritize product decision making and communicate your vision and strategy to your team.

Speakers
avatar for Nidhi Aggarwal

Nidhi Aggarwal

Co-Founder, Radical Product
Nidhi Aggarwarl is an entrepreneur who is passionate about building radical products. She co-founded cloud configuration management startup qwikLABS. qwikLABS was acquired by Google and still remains the exclusive platform used by AWS customers and partners worldwide to create and... Read More →
avatar for Radhika Dutt

Radhika Dutt

Radical Product
Radhika: Product development executive and entrepreneur. Founded 2 companies, participated in 4 exits. Advisor to startups. Expertise in robotics & automation, advertising, media, broadcast and telecom markets. Speak 9 languages, engineering background from MIT.
GK

Geordie Kaytes

Geordie: Geordie is a digital product design leader who has designed 15 SaaS products across verticals including healthcare, IT, education, and finance. After receiving his BA from Yale in Political Science, he did his obligatory tour of duty in management consulting before joining... Read More →



Saturday May 12, 2018 11:30am - 12:15pm
Room 2-150

12:30pm

Lunchtime Career Fair
Saturday May 12, 2018 12:30pm - 1:30pm
Room 3-094

12:45pm

802 - B2C and B2B Retail, e-Commerce, Products, and Services: Birds-of-a-Feather Discussion
Spend your lunchtime meeting, networking, and talking with your peers about challenges, opportunities and best practices related to your role! The session will be led by a facilitator (You).

Grab your lunch first, and then head over to this room to eat lunch with your peers. The formal birds-of-a-feather session runs from 12:45 pm to 1:30 pm.

Moderators
Saturday May 12, 2018 12:45pm - 1:30pm
Room 3-098

12:45pm

803 - Banking, Insurance, and Other Financial Services: Birds-of-a-Feather Discussion
Spend your lunchtime meeting, networking, and talking with your peers about challenges, opportunities and best practices related to your role! The session will be led by a facilitator (You).

Grab your lunch first, and then head over to this room to eat lunch with your peers. The formal birds-of-a-feather session runs from 12:45 pm to 1:30 pm.

Moderators
Saturday May 12, 2018 12:45pm - 1:30pm
Room 3-083

12:45pm

804 - IoT (Internet of Things): Birds-of-a-Feather Discussion
Spend your lunchtime meeting, networking, and talking with your peers about challenges, opportunities and best practices related to your role! The session will be led by a facilitator (You).

Grab your lunch first, and then head over to this room to eat lunch with your peers. The formal birds-of-a-feather session runs from 12:45 pm to 1:30 pm.

Moderators
avatar for Phil Gross

Phil Gross

VP of Product Management, Visual IQ
Phil Gross is vice president of product management at Nielsen. He is responsible for the product management, design, and innovation strategy for the IQ Intelligence Suite of cross channel marketing attribution products. Phil has a background in artificial intelligence and machine... Read More →

Saturday May 12, 2018 12:45pm - 1:30pm
Room 3-Porter Café

12:45pm

805 - New Product Managers
Spend your lunchtime meeting, networking, and talking with your peers about challenges, opportunities and best practices related to your role! The session will be led by a facilitator (You).

Grab your lunch first, and then head over to this room to eat lunch with your peers. The formal birds-of-a-feather session runs from 12:45 pm to 1:30 pm.

Moderators
Saturday May 12, 2018 12:45pm - 1:30pm
Room 3-103

12:45pm

806 - Hot New Technologies For 2018 – Birds of s Feather Discussion
Spend your lunchtime meeting, networking, and talking with your peers about challenges, opportunities and best practices related to your role! The session will be led by a facilitator (You).

Join this moderated session to identify new technologies that are hot and those that are not. These include Artificial Intelligence, Augmented Reality, Cognitive Apps, Blockchains, and others.

Grab your lunch first, and then head over to this room to eat lunch with your peers. The formal birds-of-a-feather session runs from 12:45 pm to 1:30 pm.

Moderators
avatar for Anthony Rindone

Anthony Rindone

Director, A-B Testing & Optimization, EnergySage
Director of A-B Testing @ EnergySage. When not overly-caffeinated and talking product strategy frameworks, I am an active yogi, snowboarder, and surfer. Also a cheesecake enthusiast.

Saturday May 12, 2018 12:45pm - 1:30pm
Room 3-086

12:45pm

807 - Pricing: Birds-of-a-Feather Discussion
Spend your lunchtime meeting, networking, and talking with your peers about challenges, opportunities and best practices related to your role! The session will be led by a facilitator (You).

Grab your lunch first, and then head over to this room to eat lunch with your peers. The formal birds-of-a-feather session runs from 12:45 pm to 1:30 pm.

Moderators
Saturday May 12, 2018 12:45pm - 1:30pm
Room 3-Porter Café

12:45pm

808 - Product Marketers: Birds-of-a-Feather Discussion
Spend your lunchtime meeting, networking, and talking with your peers about challenges, opportunities and best practices related to your role! The session will be led by a facilitator (You).

Grab your lunch first, and then head over to this room to eat lunch with your peers. The formal birds-of-a-feather session runs from 12:45 pm to 1:30 pm.

Moderators
avatar for Jonathan Bracken

Jonathan Bracken

co-founder, GrokSpark
Jonathan Bracken has spent the past 12 years of his career in software marketing: First in Product Marketing, then as a Demand Gen and Inside Sales manager and then as a VP of Marketing. The companies he’s served during this time have all been high growth B2B software companies... Read More →
avatar for Tim Hinds

Tim Hinds

Product Management & Marketing, GrokSpark
Tim Hinds has spent the past 8 years working in product marketing for technical audiences at high growth B2B software companies and has overseen the product marketing efforts for over 20 product releases. | | His work has focused on product messaging, positioning and thought leadership... Read More →
avatar for Josh Martin

Josh Martin

Director, Product Marketing, Logi Analytics
Director of Product Marketing at Logi Analytics. He is responsible for developing the user and buyer persona, company positioning, competitive differentiators amongst other activities. 10+ years of developing research service packages which assisted consumer electronics, media and... Read More →

Saturday May 12, 2018 12:45pm - 1:30pm
Room 3-097

12:45pm

809 - Software and SaaS: Birds-of-a-Feather Discussion
Spend your lunchtime meeting, networking, and talking with your peers about challenges, opportunities and best practices related to your role! The session will be led by a facilitator (You).

Grab your lunch first, and then head over to this room to eat lunch with your peers. The formal birds-of-a-feather session runs from 12:45 pm to 1:30 pm.

Moderators
Saturday May 12, 2018 12:45pm - 1:30pm
Room 3-101

12:45pm

811 - VPs & Directors: Birds-of-a-Feather Discussion
Spend your lunchtime meeting, networking, and talking with your peers about challenges, opportunities and best practices related to your role! The session will be led by a facilitator (You).

Grab your lunch first, and then head over to this room to eat lunch with your peers. The formal birds-of-a-feather session runs from 12:45 pm to 1:30 pm.

Moderators
NB

Neil Baron

Neil Baron is an internationally recognized expert on Product Marketing and Commercialization best practices. He runs the consulting firm Baron Strategic Partners. He has helped companies such as Experian, Dyn, Eagle Investment Systems, LoJack and other B2B organizations accelerate... Read More →

Saturday May 12, 2018 12:45pm - 1:30pm
Room 3-076

12:45pm

812 - Healthcare Software & Services and Medical Devices: Birds-of-a-Feather Discussion
Spend your lunchtime meeting, networking, and talking with your peers about challenges, opportunities and best practices related to your role! The session will be led by a facilitator (You).

Grab your lunch first, and then head over to this room to eat lunch with your peers. The formal birds-of-a-feather session runs from 12:45 pm to 1:30 pm.

Moderators
avatar for Tracy Hansen

Tracy Hansen

Product Manager, ACE Surgical Supply Co.

Saturday May 12, 2018 12:45pm - 1:30pm
Room 2-048

12:45pm

814 - Entrepreneurs & Start-ups: Birds-of-a-Feather Discussion
Spend your lunchtime meeting, networking, and talking with your peers about challenges, opportunities and best practices related to your role! The session will be led by a facilitator (You).

Grab your lunch first, and then head over to this room to eat lunch with your peers. The formal birds-of-a-feather session runs from 12:45 pm to 1:30 pm.

Moderators
MM

Marty Mundy

Marty Mundy is a mechanical engineer with over 15 years of marketing and communications experience. Her roots in engineering, together with her branding, strategy, writing, and visual storytelling skills, drive her process-focused and goal-oriented approach to communications. She... Read More →

Saturday May 12, 2018 12:45pm - 1:30pm
Room 3-089

12:45pm

816 - Lean UX and Agile UX: Birds-of-a-Feather Discussion
Share experiences applying UX in an agile environment. Discuss how organizations are addressing UX for their healthcare products.Spend your lunchtime meeting, networking, and talking with your peers about challenges, opportunities and best practices related to your role! The session will be led by a facilitator (You).

Grab your lunch first, and then head over to this room to eat lunch with your peers. The formal birds-of-a-feather session runs from 12:45 pm to 1:30 pm.

Moderators
avatar for Sarah Bloomer

Sarah Bloomer

SVP, User Experience, GfK
Sarah has spent decades designing interactive systems, doing design research and working with UX teams. She believes collaboration is key: to help product teams find the right strategy, discover knowledge about their users and apply that knowledge to interaction design. A regular... Read More →
KJ

Katie Juelich

UX Director, GfK
Over the past 15+ years, Katie has worked on complex applications, websites, mobile apps and product strategy, guiding teams and stakeholders to determine product direction and improve the user experience. Katie’s UX expertise spans discovery and evaluative research, interaction... Read More →

Saturday May 12, 2018 12:45pm - 1:30pm
Room 3-092

12:45pm

817 - Agile: Birds-of-a-Feather Discussion
Share best practices regarding Product Management and Agile Scrum in both small and large company environments.

Spend your lunchtime meeting, networking, and talking with your peers about challenges, opportunities and best practices related to your role! The session will be led by a facilitator (You).

Grab your lunch first, and then head over to this room to eat lunch with your peers. The formal birds-of-a-feather session runs from 12:45 pm to 1:30 pm.

Moderators
AA

Andrea Abernathy

Product Manager, Citrix
Andrea currently runs Product Management for several products within Citrix. She has worked in hi-tech for over 20 years, in both established and startup companies. Andrea has led teams in both Waterfall and Agile development environments, and has transitioned teams to Agile... Read More →

Saturday May 12, 2018 12:45pm - 1:30pm
Room 3-100

1:45pm

162 - Entering a New Market—Tactics for Companies Big & Small
Of all the tasks given to a product manager, the challenge of successfully winning in a new market is among the hardest. This is true for both startups trying to predict an emerging need and large companies who must continually seek new sources of growth. This panel will walk through some of the tactics useful in sizing and pursuing a new market and how to create mission alignment along the way.

The discussion will be led by Matt Schnitt, Director of Product at HubSpot, and Jonathan Kim, co-founder and CEO at Appcues.

Speakers
avatar for Jonathan Kim

Jonathan Kim

Co-founder, Appcues
Jonathan Kim is the co-founder and CEO of Appcues, an experience layer powering hundreds of popular software products. Before starting Appcues, he worked at HubSpot and Performable. He's originally from Hawaii.
avatar for Matt Schnitt

Matt Schnitt

Director of Product, Sales Hub, HubSpot
Matt Schnitt experienced a meteoric rise from associate PM to Director of Product at HubSpot in less than five years. Through that time, he led major initiatives within their marketing suite, developed their integration program, and now leads HubSpot's expansion into sales produc... Read More →


Saturday May 12, 2018 1:45pm - 2:30pm
Room 2-048

1:45pm

202 - Unlocking your Competitive Landscape
Unlocking the competitive landscape for a product is always challenging, just when you have invested the time and resources to figure out your competitors the market shifts again. In this session, we will cover strategies you can use to develop a holistic competitive program that stands up to rapidly changing market dynamics. Expect to learn best practices from how to find the right intel to ways you can successfully feed this knowledge back through the appropriate channels such as sales enablement, product development and corporate marketing to best position your product.

Speakers
BO

Brittany O'Shea

Brittany is the Product Marketing Manager for CA Veracode Static Analysis, Mobile Analysis, and Platform. She is passionate about helping developers and security professionals navigate emerging threats, regulations and security trends to help organizations and their applications thrive... Read More →


Saturday May 12, 2018 1:45pm - 2:30pm
Room 3-083

1:45pm

128 - Agile Product Fluency
The Agile Fluency™ model describes an agile team’s pathway for achieving a level of fluency that best fits business needs. It is a progression through four zones: Focusing on business value, Delivering on a market cadence, Optimizing to lead the market and Strengthening to make the organizations stronger.
How does this translate to product management?
In this session, you will actively participate in a structured discussion on how product management maps on to this model and what characteristics and skills are key at each step. We’ll explore the challenges PMs/POs face in each zone and how it this impact product decision-making. Join of for a lively and co-active session.

Speakers
avatar for Dan Chapman

Dan Chapman

Principal Product Manager, Waters Corporation
Dan is a Product Manager/Product Owner at Waters Corporation in Milford, MA and spends his days focused on building software for the scientific community. He's currently 2 years in to an agile transformation with his current company and has been in marketing and product for nearly... Read More →
avatar for Ellen Gottesdiener

Ellen Gottesdiener

Agile Product Coach, EBG Consulting, Inc.
Ellen is an Agile Product Coach and CEO of EBG Consulting, focused on helping product and development communities create valuable outcomes through product agility. In her ‘spare’ time, she serves as Producer of Agile Product Open (Boston) and Director of the Agile Alliance’s... Read More →



Saturday May 12, 2018 1:45pm - 2:30pm
Room 3-Porter Café

1:45pm

154 - Unconsciously Biased Products: A High-Level Introduction to Algorithmic Bias in Product Development and Design
A call for inclusion in engineering and the C-Suite falls short of addressing the full impact of unconscious biases in technology. Conversation of bias in hiring overlooks biases embedded in the very code that we write and the products we design and bring to market.

In this session, we introduce the latest research in algorithmic bias and how it applies to our work as Product Managers. We discuss the top biases that creep into software architecture design, algorithms, UI design, and A/B testing and the role that Product Managers can play in raising bias awareness.

Speakers
avatar for Ada Pema

Ada Pema

Product Manager, Operations Product Innovation, Wayfair
Ada Pema has worked in e-Commerce operations and product management for seven years dishing out and serving both beautiful and frankensteined operational software products. She is currently a Product Manager, Operations Product Innovation at Wayfair and a small-business owner.


Saturday May 12, 2018 1:45pm - 2:30pm
Room 3-086

1:45pm

163 - Hooking Users on your Product
Driving regular user interaction is a key success goal of many products. In this session, we will discuss some of the theoretical bases of building engaging products, key strategies that can be tested and tried, and some differences (and similarities) between strategies for Business to Consumer (B2C) and Business to Business (B2B) products.

Speakers
avatar for Phil Gross

Phil Gross

VP of Product Management, Visual IQ
Phil Gross is vice president of product management at Nielsen. He is responsible for the product management, design, and innovation strategy for the IQ Intelligence Suite of cross channel marketing attribution products. Phil has a background in artificial intelligence and machine... Read More →



Saturday May 12, 2018 1:45pm - 2:30pm
Room 2-078

1:45pm

195 - Drive Growth with Agile Product Development: How data-driven product teams leverage experimentation to build better products.
Historically, product managers spent a lot of their time in reactive mode, which made staying strategic increasingly difficult. That is no longer the case. Product teams today must measure and iterate throughout the product creation process to build products that are sticky, delightful and deliver obvious and immediate value to users.

We will discuss best practices for agile product management, where user insight, guidance and experimentation come together as continuous process.

We will also explore how product teams can pair deeper user insights with product experimentation to onboard new users, release new products and features, understand user feedback and continuously improve their products and user experience.

Speakers
avatar for Michael Peach

Michael Peach

Head of Product Marketing, Pendo
Michael Peach is the Head of Product Marketing for Pendo where he leads messaging, positioning, and launch activities for Pendo’s product experience platform. Prior to joining Pendo marketing program director at IBM where he led marketing and demand generation initiatives for their... Read More →
TS

Trevor Stuart

Trevor Stuart is the president and co-founder of Split Software. He brings experience across the spectrum of operations, product, and investing, in both startup and large enterprise settings. Prior to founding Split, Trevor oversaw product simplification efforts at RelateIQ (acquired... Read More →


Saturday May 12, 2018 1:45pm - 2:30pm
Room 3-076

1:45pm

115 - Strategic UX Research: Best Practices for Collecting Breakthrough Insights
How do you really know what your users want? How do you ensure your designs work for your prospects and customers? How can you be confident that your design changes impact the business?

There are those that believe that user research must be a complex and scientific process that takes a lot of time, money, and resources. However, in the real world, most designers and developers don't have the luxury to spend weeks and months on their user research.

It's possible to get useful results without the time-consuming expense of traditional user research methods. In this presentation, Christine Perfetti will share proven strategies and techniques for successfully integrating UX research into your product process. You'll learn how to answer essential design questions using methods that take only a day—and sometimes only 10 minutes!

Speakers
CP

Christine Perfetti

Founding Principal, Perfetti Media
Christine Perfetti is Founding Principal of Perfetti Media, a Boston-based UX and Product consulting company. She worked as VP of Product at User Interface Engineering, a leading user research, training, and consulting firm. She’s built and managed User Experience teams at two highly... Read More →


Saturday May 12, 2018 1:45pm - 2:30pm
Room 3-103

1:45pm

148 - Group UX Research Workshops: techniques to rapidly capture customer input
This highly interactive discussion will present proven techniques to capture user input in a group workshop setting. We'll cover the benefits of bringing together several customers in a workshop, whether for discovery or to review an MVP or product. We'll show and discuss each technique, covering as many as we can fit into the timeframe.

Speakers
avatar for Sarah Bloomer

Sarah Bloomer

SVP, User Experience, GfK
Sarah has spent decades designing interactive systems, doing design research and working with UX teams. She believes collaboration is key: to help product teams find the right strategy, discover knowledge about their users and apply that knowledge to interaction design. A regular... Read More →


Saturday May 12, 2018 1:45pm - 2:30pm
Room 3-097

1:45pm

204 - Walking the tightrope between Qualitative & Quantitative Methods of user research
Discussion of the benefits and constraints of qualitative (conversational and descriptive) and quantitative (data from large sample sizes) user research methods, how they can be employed harmoniously, and how to convince others when both are necessary.

Speakers
EM

Emily Messing

Emily Messing is a UX researcher who applies her diverse background in qualitative and quantitative sociological research, business model and product innovation to client research. She's designed, moderated, and provided actionable insights for various UX research projects large and... Read More →


Saturday May 12, 2018 1:45pm - 2:30pm
Room 3-098

1:45pm

103 - Stakeholders are trying to kill you
When I hear stakeholders, I picture a bunch of people with wooden stakes coming at me because they think I am a vampire.

In general business literature refers to this problem as “managing your stakeholders”. Doesn’t sound so fun, does it. When you are a product manager, everyone seems to be or want to be your stakeholder. In fact, in a survey of product managers we recently conducted, managing stakeholders was the least favorite responsibility. We PMs want to do much less of it, and we spend more time doing it than innovating on new products.

Rather than “managing your stakeholders”, how might you convert your stakeholders to join your coven? Okay, in business speak 101, let’s call them “making team champions.”

As a PM you already have the tools to do it. Based on PM tools you already know like user research, persona development and product marketing. In this session we’ll discuss how we might use these tools to assess who is circling around to get you and how to turn them into your team champions. We’ll share interesting experiences and fun stories with each other!

Speakers
SL

See Lee

Product Consulting
See Lee is a passionate product manager with many years of experience in large and small technology companies. She has held leadership roles for TripAdvisor, Fidelity and Catalant. Currently she is a consultant advising startups on product and go-to-market strategy, as well as working... Read More →



Saturday May 12, 2018 1:45pm - 2:30pm
Room 3-089

1:45pm

141 - Bruce McCarthy's Product Culture Manifesto (and yours)
What is it that Dollar Shave Club has that Gillette has lost? Success in the networked age means adopting a modern set of operating principles that drives the way teams think and interact every day. These principles focus on continuously developing and delivering products of value to customers, and they have become known as product culture.

In this working session, you will help develop these emerging principles, starting with this draft outline and expanding with your thoughts and examples:
1. Customer-driven mission
2. Outcome over output or process
3. Leadership over management
4. Team over function
5. Technology is a core asset

Product Culture is not a process itself (though it informs process). It is a shared mindset about why we are in business and how we go about things. Let’s get our minds right, together.

Speakers
avatar for Bruce McCarthy

Bruce McCarthy

Founder, Product Culture
We believe that best practices, tools, courses, and books keep evolving but a product culture is what makes for happier customers, more effective teams, sustainable business results, and a healthier community. Product Culture is helping organizations improve their ability to solve... Read More →



Saturday May 12, 2018 1:45pm - 2:30pm
Room 3-094

1:45pm

124 - Building the Right Products
How do product managers know that the product they're building is actually going to gain a positive market/customer response? We'll explore strategies around capturing the right inputs to build winning products that solve real customer problems. As part of this session, you'll leave with some PM-tested tools and frameworks to drive success.

Speakers
avatar for John Zilch

John Zilch

Product, Validity Inc.
John is an experienced, battle-tested product professional dedicated to solving complex business problems with smart and successful solutions that customers love. He is currently on the Product team at Validity, a recently-launched Boston tech company, helping organizations improve... Read More →



Saturday May 12, 2018 1:45pm - 2:30pm
Room 2-150

1:45pm

136 - Advanced A-B Testing
You might have run a few A-B tests, or maybe you've run 100's. But how do you know you're making the right decisions from those tests? Are there questions you aren't considering? How should you analyze the your testing or project portfolio? Are there errors you may be making, but you don't even know it?

Speakers
avatar for Anthony Rindone

Anthony Rindone

Director, A-B Testing & Optimization, EnergySage
Director of A-B Testing @ EnergySage. When not overly-caffeinated and talking product strategy frameworks, I am an active yogi, snowboarder, and surfer. Also a cheesecake enthusiast.



Saturday May 12, 2018 1:45pm - 2:30pm
Room 3-101

1:45pm

151 - How to kill features in the best way possible
When you build products, you're not always right.

Which means you end up with parts of your product that are never or barely used.

As this is happening, there's a lot going on: you're focused on the next thing, you're trying to improve usage of what you've already built, some people are happily using the feature, and more.

Once you're in this loop, sometimes what's best for the customer (and for you) is to say goodbye to something you spent precious time and energy building.

During this talk, we'll discuss how to identify what features to kill, how to get buy-in to do that, what sort of timeline to expect, and how to communicate/plan all of this with customers so it goes over smoothly.

Speakers
MB

Matt Bilotti

Currently a product manager at Drift, Matt joined when there were zero customers and has helped the company reach product-market fit. Since joining, he's played a key part in Drift's growth to thousands of customers & a $32 million Series B. | | Previously, Matt worked at HubSpot... Read More →


Saturday May 12, 2018 1:45pm - 2:30pm
Room 3-092

1:45pm

166 - Don't Let Tech Debt Sink Your Roadmap!
If your product has been around for more than a year or two, it probably has technical debt lurking under the surface. Left unchecked, tech debt can drown your roadmap and keep you from solving important customer problems. This session will talk about how to understand the challenges your tech teams face and make a plan for addressing them while you deliver for your customers and the business.

Speakers
avatar for Beth Linker

Beth Linker

Beth Linker is Director of Product Management at Acquia, leading the team responsible for Acquia's cloud-based digital experience solutions. Over the last decade, they have managed products and led teams in cybersecurity and IT managed services at Dell and Iron Mountain Digital. Beth... Read More →



Saturday May 12, 2018 1:45pm - 2:30pm
Room 3-100

2:45pm

118 - Who You Know - An Introverts Guide to Neworking
Networks rarely carry a quantified monetary value, but have been sources of opportunity and profit for as long as humans have interacted. For professionals, the people working, living in and visiting their cities represent an incredible, though often untapped potential. The potential of these human connections can be realized as lifelong advocates, mentors, friends, connectors, clients, providers, door openers, problem solvers, employers, employees and subject matter experts.

Building durable, long-term relationships outside the literal and figurative protection of our offices can seem daunting, especially for introverts. But, the rewards can be immense. And, it’s actually easier than most people expect.

This workshop offers a pragmatic, disciplined approach to building a powerful professional network, whether you start as (or consider yourself) an introvert or the life of the party.

This session will focus on answering 2 questions. How do I grow and nurture my network? How do I define and build my personal brand?

Speakers
GN

Geoff Nesnow

I've been an intrapreneur, entrepreneur and business school professor. I currently lead entrepreneurial competitions and advise startups.


Saturday May 12, 2018 2:45pm - 3:30pm
Room 3-083

2:45pm

189 - Managing Product Managers
Join a discussion about the joys and challenges of managing product managers.

Speakers
avatar for John O'Brien

John O'Brien

John O'Brien is the Director of Product Management at a large information services company. He has worked in product management for several years, and received his MBA from Columbia in 2006.


Saturday May 12, 2018 2:45pm - 3:30pm
Room 3-092

2:45pm

220 - The Product Management Chameleon
This session will provide tactical methods for adopting and adapting to the skill-sets and mindsets of your internal partners. You will learn practical tools from sales, marketing, customer success and other departments to turn those stakeholders into aligned allies. As a bonus, we will also apply these concepts to moving into or out of product management roles. If you are a PM looking to expand your capabilities and influence, or a prospective PM, this session is for you.

Speakers
DM

Dan Mackey

Dan currently leads the account management team of McGraw-Hill Education's Learning Science Platforms division, developing educational training products for large corporations.  Prior to this role, Dan has been in sales, marketing, operations, and other roles including product management.  He... Read More →


Saturday May 12, 2018 2:45pm - 3:30pm
Room 3-086

2:45pm

120 - Creating Hyper-Focused Persona (in 5 steps)
Personas can seem intimidating, but understanding your buyer & user persona is critical. Logi implemented a simple 5-step approach for persona work that helped them become hyper-customer focused. The result has been a tighter product roadmap, better targeted marketing and a true sales partnership with prospects. Product managers attending this session will leave with tactics to research, analyze and implement personas at their company to drive hyper-customer focus.

Speakers
avatar for Josh Martin

Josh Martin

Director, Product Marketing, Logi Analytics
Director of Product Marketing at Logi Analytics. He is responsible for developing the user and buyer persona, company positioning, competitive differentiators amongst other activities. 10+ years of developing research service packages which assisted consumer electronics, media and... Read More →



Saturday May 12, 2018 2:45pm - 3:30pm
Room 3-097

2:45pm

146 - Four Ways You Can Win with Win/Loss Customer Research
Good product managers look for feedback from customers on the product's features and performance.
An organized, ongoing win/loss customer research effort can extend beyond customer feedback to help product management/marketing win in four ways:
1. Feedback from losses identify your weaknesses vs. your competitors
2. Making sure you are asking all the questions that you could. For example, are you asking about pricing?
3. Using a standard set of questions will allow for better analysis
4. Other people in your organization can use this data to make their jobs easier
Come hear what Win/Loss can do for you and your organization.

Speakers
avatar for Parmelee Eastman

Parmelee Eastman

President, EastSight Consulting
EastSight Consulting president Parmelee B. Eastman has been the field of business research for 20 years, working with clients ranging from start-ups to Fortune 500 companies. She has worked extensively with technology firms. She holds a B.A. from Wellesley College and an M.B.A. from... Read More →


Saturday May 12, 2018 2:45pm - 3:30pm
Room 3-Porter Café

2:45pm

150 - This is not my beautiful product; how did I get here? - Strategies for communicating your product message more accurately and successfully inside and outside the organization
For product owners and managers in all but the smallest companies, there comes a time when you hand over the communication about your beloved product to product marketing, marketing communications, and other team members, who often have not been living and breathing it 24x7 like you have. You probably have had the experience of reading a draft brochure, web copy, or sell sheet and think “This is not my beautiful product!?!?!”

In this session, we will provide you with five proven strategies and tools to more effectively communicate the right information to your colleagues, so that they can help you create the understanding and buzz you need to achieve commercial success.

Speakers
LH

Laura Holly

Laura Holly is currently the Global Director, Upstream Marketing and Product Management for the Systems Integration business at Image Stream Medical, an Olympus Corporation group company. She is also the Principal at Lantern Hill Group, a product management and business management... Read More →



Saturday May 12, 2018 2:45pm - 3:30pm
Room 3-098

2:45pm

160 - Initiating your Go-To-Market Strategy
Preparing a Go-To-Market strategy can be extremely time consuming. We will discuss those first few meetings that people need to get their Go-To-Marketing projects off the ground. We are going to different strategies used at MathWorks that we have used to launch a Go-To-Market conversation with senior management. One that focuses on market strategy and another focusing on development strategy. We will then lead an interactive discussion to see how others have launched their Go-To-Market planning.

Speakers
TH

Teresa Hubscher-Younger

Product Marketing Manager, MathWorks
Teresa Hubscher-Younger is the product marketing manager for Simulink and SimEvents at MathWorks. For their products, the product management role is shared between development and product marketing, so the Go-To-Market process is something that usually product marketing leads at... Read More →
SS

Shwetha Shwetha Bhadravathi Mallikarju

Shwetha B M is the product manager for Simulink code generation for AUTOSAR, embedded targets. For their products, the product management role is shared between development and product marketing, so the Go-To-Market process is something that usually product marketing leads at Mat... Read More →



Saturday May 12, 2018 2:45pm - 3:30pm
Room 3-076

2:45pm

196 - The Art of Nudging: Developing Persuasive Product Marketing Content for Different Stages of the Buying Process
In any business – your hope is to achieve your vision and goals. Marketing and sales are intricately tied into how you do that. In this presentation we’ll talk about how and what content to use at different stages of customer engagement, telling your story persuasively, and how to strategically target your audience. We’ll also talk about how your marketing strategy overlaps with sales strategy and how to make sure the two are integrated together. Who is this presentation good for? Marketing personnel and product managers who need to figure out what content to put in what marketing vehicles. Entrepreneurs who need clarity on how to talk about their products and services. Business leaders who need to ensure the organization is all heading in the same direction.

Speakers
MM

Marty Mundy

Marty Mundy is a mechanical engineer with over 15 years of marketing and communications experience. Her roots in engineering, together with her branding, strategy, writing, and visual storytelling skills, drive her process-focused and goal-oriented approach to communications. She... Read More →


Saturday May 12, 2018 2:45pm - 3:30pm
Room 3-100

2:45pm

197 - Pricing Strategy in the Digital Era
You have a great product or service that delivers a lot of value. Now the question is: How should I structure my pricing to capture some of the value we deliver? In this session you will learn:
* The latest pricing techniques and research methods for pricing digital products
* To position and structure your pricing to compel your users to pay for the value you are creating
* Develop pricing models that have the ability to disrupt industries
* Embed and align pricing strategy to your overall business strategy

Saturday May 12, 2018 2:45pm - 3:30pm
Room 3-076

2:45pm

142 - Building Your Product on the Salesforce Platform - Healthcare Case Studies
While we all know Salesforce is a terrific CRM, it can also serve as a platform for your next digital product or service. In this session, we'll explore some cases on how Salesforce is being used in the healthcare arena for patient engagement, IOT integration and medical device provisioning and management.

Speakers
BS

Brandon Stauber

Practice Director, Saxa Solutions
Director level strategic technologist with 20+ years of innovation in Agile, Salesforce, Health & Life Sciences and FinTech, Startups and Dot.com experience. A demonstrated strong and professional leader, an effective technology product owner, senior Agile scrum master, project manager... Read More →



Saturday May 12, 2018 2:45pm - 3:30pm
Room 3-101

2:45pm

114 - Customer (Re)Discovery: Using the Business Model Canvas to Reinvigorate Your Product
The customer discovery process has been critical to the launch of many products. But what about using it post-launch to rediscover your customer needs as they evolve? Or address new markets? Or create new features that are as tested as the original featureset built into your initial launch? Although in a lean Agile methodology, iteration is continuous, we often lose that early vigor around customer discovery, becoming less structured and maybe falling into a rut. Learn how to break out of that rut, avoid product complacency, and uncover new customer insights, even when your product has been successful for many years.

IN THIS SESSION, YOU WILL LEARN:
How to structure a fresh approach to customer discovery for maturing or mature products
When to do customer interviews when you think you already really know your customers
How to integrate fresh customer insights into your product roadmap to disrupt just the right amount
Why customer rediscovery is the right path to new markets

Speakers
avatar for Christina Inge

Christina Inge

Founder, thoughtlight
Christina Inge has been making technology and content work for organizations for over eighteen years. She has worked in both digital marketing and web development with organizations ranging from Nissan to the Smithsonian and countless technology startups. She specializes in translating... Read More →


Saturday May 12, 2018 2:45pm - 3:30pm
Room 3-103

2:45pm

126 - How to Translate your Product Strategy into a Practical Execution Plan
Join the creators of the free Radical Product Toolkit to learn how to prioritize product decisions, translate your product strategy into a cross-functional strategic roadmap, and create a clear plan for hypothesis-driven execution and measurement. You’ll learn how to balance long-term strategic considerations with the day-to-day needs of your company using a few simple rubrics that can become tools for communicating and discussing priorities within your product organization.

Speakers
avatar for Nidhi Aggarwal

Nidhi Aggarwal

Co-Founder, Radical Product
Nidhi Aggarwarl is an entrepreneur who is passionate about building radical products. She co-founded cloud configuration management startup qwikLABS. qwikLABS was acquired by Google and still remains the exclusive platform used by AWS customers and partners worldwide to create and... Read More →
avatar for Radhika Dutt

Radhika Dutt

Radical Product
Radhika: Product development executive and entrepreneur. Founded 2 companies, participated in 4 exits. Advisor to startups. Expertise in robotics & automation, advertising, media, broadcast and telecom markets. Speak 9 languages, engineering background from MIT.



Saturday May 12, 2018 2:45pm - 3:30pm
Room 3-094

2:45pm

203 - Steve Johnson says crazy things about #prodmgmt
In this session, author Steve Johnson shares his experiences managing products during 20+ years of consulting with product teams. He introduces a nimble idea-to-market process with strong emphasis on personal experience with customers. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers.

Speakers
avatar for Steve Johnson

Steve Johnson

Founder & CEO, Under 10 Consulting
Steve Johnson is an author, speaker, and strategist within the technology product community. At Under10 Consulting, he helps product teams implement the latest methods for today's business environments. More at www.under10consulting.com



Saturday May 12, 2018 2:45pm - 3:30pm
Room 2-048

2:45pm

155 - Collaborative Brilliance: A Team-Based Approach to Visioning
Defining a long term vision for your product can be an exercise in frustration. For starters, it can be difficult to get cross-functional teams and stakeholders to align on a single direction even for the short term — even when you’re 100% certain that your current product vision is nowhere near meeting your users’ needs.

In this presentation, you will learn a collaborative, team-based approach to map out a long-term vision for your organization. The process unites teams behind one product vision and gives you a product roadmap that will guide the Product and UX team’s decisions and priorities.

We will walk you through each step of the visioning process, from planning and research to creating concrete deliverables to inform your product vision. We’ll share insights into the best visioning methods and tried-and-true methodologies for prioritizing opportunities for your product. And we’ll teach you how to run your own product visioning workshop — one that’s guaranteed to result in a 3-5 year vision

Speakers
CP

Christine Perfetti

Founding Principal, Perfetti Media
Christine Perfetti is Founding Principal of Perfetti Media, a Boston-based UX and Product consulting company. She worked as VP of Product at User Interface Engineering, a leading user research, training, and consulting firm. She’s built and managed User Experience teams at two highly... Read More →


Saturday May 12, 2018 2:45pm - 3:30pm
Room 2-078

2:45pm

167 - How to Keep Your Roadmap Promises (From Killing You)
David Cancel, CEO of Drift, hates roadmaps. He says, "Either I'm going to disappoint you by giving you exactly what we thought six months ahead of time was the best solution when it's not, or by changing course and having lied to you.” Many have abandoned roadmaps altogether, but retain this nagging sense that they are missing the strategic big picture.

Bruce McCarthy and Evan Ryan will lead an interactive discussion of the new best practices in product roadmapping developed from many examples cited in their new book “Product Roadmaps Relaunched: Setting Direction While Embracing Uncertainty” just released from O’Reilly.

Two lucky attendees will receive a free copy of the book, signed by the authors.

Together we will explore 4 fundamental questions:
* What is a product roadmap?
* Who is it for?
* What does it include?
* How and when does it change?

Speakers
avatar for Bruce McCarthy

Bruce McCarthy

Founder, Product Culture
We believe that best practices, tools, courses, and books keep evolving but a product culture is what makes for happier customers, more effective teams, sustainable business results, and a healthier community. Product Culture is helping organizations improve their ability to solve... Read More →
ER

Evan Ryan

Evan Ryan is a seasoned product leader and strategist with over a decade of experience bringing products from concept to market across both consumer and enterprise. In that time he built two of companies and worked with a variety of world class organizations; from startups, to non-­profits... Read More →


Saturday May 12, 2018 2:45pm - 3:30pm
Room 2-150

2:45pm

191 - Effective Product Management for Operational Products: Navigating Product Strategy and Lifecycle When Your Customer Is Internal
Common guidelines for product ideation, UI design, A/B testing, and market roll-out are challenged and even scrapped when we are tasked with building products for internal operations. In this session, we will discuss the key differences in building products for internal operations versus the consumer market and the lessons learned for effective operational product design, testing, and roll-out.

We will introduce the idea of operational product debt and the role Product Managers play in minimizing product debt and trust erosion between engineering and operations in growing technology companies.

Speakers
avatar for Ada Pema

Ada Pema

Product Manager, Operations Product Innovation, Wayfair
Ada Pema has worked in e-Commerce operations and product management for seven years dishing out and serving both beautiful and frankensteined operational software products. She is currently a Product Manager, Operations Product Innovation at Wayfair and a small-business owner.


Saturday May 12, 2018 2:45pm - 3:30pm
Room 3-089

3:45pm

Closing Session
Saturday May 12, 2018 3:45pm - 4:00pm
Room 2-150

4:30pm

After ProductCamp Happy Hour
Saturday May 12, 2018 4:30pm - 6:30pm
Shaking Crab