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Saturday, May 12 • 1:45pm - 2:30pm
202 - Unlocking your Competitive Landscape

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Unlocking the competitive landscape for a product is always challenging, just when you have invested the time and resources to figure out your competitors the market shifts again. In this session, we will cover strategies you can use to develop a holistic competitive program that stands up to rapidly changing market dynamics. Expect to learn best practices from how to find the right intel to ways you can successfully feed this knowledge back through the appropriate channels such as sales enablement, product development and corporate marketing to best position your product.

Speakers
BO

Brittany O'Shea

Brittany is the Product Marketing Manager for CA Veracode Static Analysis, Mobile Analysis, and Platform. She is passionate about helping developers and security professionals navigate emerging threats, regulations and security trends to help organizations and their applications thrive... Read More →


Saturday May 12, 2018 1:45pm - 2:30pm
Room 3-083

Attendees (31)