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Saturday, May 12 • 2:45pm - 3:30pm
196 - The Art of Nudging: Developing Persuasive Product Marketing Content for Different Stages of the Buying Process

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In any business – your hope is to achieve your vision and goals. Marketing and sales are intricately tied into how you do that. In this presentation we’ll talk about how and what content to use at different stages of customer engagement, telling your story persuasively, and how to strategically target your audience. We’ll also talk about how your marketing strategy overlaps with sales strategy and how to make sure the two are integrated together. Who is this presentation good for? Marketing personnel and product managers who need to figure out what content to put in what marketing vehicles. Entrepreneurs who need clarity on how to talk about their products and services. Business leaders who need to ensure the organization is all heading in the same direction.

Speakers
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Marty Mundy

Marty Mundy is a mechanical engineer with over 15 years of marketing and communications experience. Her roots in engineering, together with her branding, strategy, writing, and visual storytelling skills, drive her process-focused and goal-oriented approach to communications. She... Read More →


Saturday May 12, 2018 2:45pm - 3:30pm
Room 3-100

Attendees (22)