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Saturday, May 12 • 11:30am - 12:15pm
213 - Pricing Strategy: How to Price & License Your Product

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When you're asked to price a product, you've probably taken the cost of delivery and the competition into account. What many people forget is to measure customer value, figure out price fences for different pricing tiers, and find the right value metric for your product. In this session, you'll learn how to apply methodology to the pricing process to increase your revenue, profits, and customer success.

avatar for Chris Kirsch

Chris Kirsch

Director, Product Marketing, CA Veracode
Christian Kirsch has 21 years of experience in B2B software and technology marketing high-growth companies in Germany, the United Kingdom, and the United States. He has a proven track record defining and launching new enterprise software products in early-stage startups as well as... Read More →

Saturday May 12, 2018 11:30am - 12:15pm EDT
Room 2-048