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Saturday, May 12 • 1:45pm - 2:30pm
204 - Walking the tightrope between Qualitative & Quantitative Methods of user research

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Discussion of the benefits and constraints of qualitative (conversational and descriptive) and quantitative (data from large sample sizes) user research methods, how they can be employed harmoniously, and how to convince others when both are necessary.


Emily Messing

Emily Messing is a UX researcher who applies her diverse background in qualitative and quantitative sociological research, business model and product innovation to client research. She's designed, moderated, and provided actionable insights for various UX research projects large and... Read More →

Saturday May 12, 2018 1:45pm - 2:30pm EDT
Room 3-098