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Saturday, May 12 • 2:45pm - 3:30pm
197 - Pricing Strategy in the Digital Era

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You have a great product or service that delivers a lot of value. Now the question is: How should I structure my pricing to capture some of the value we deliver? In this session you will learn:
* The latest pricing techniques and research methods for pricing digital products
* To position and structure your pricing to compel your users to pay for the value you are creating
* Develop pricing models that have the ability to disrupt industries
* Embed and align pricing strategy to your overall business strategy

Saturday May 12, 2018 2:45pm - 3:30pm EDT
Room 3-076