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Saturday, May 12 • 10:30am - 11:15am
190 - Creating a culture of innovation: lessons learned from 25 years as a girl in tech

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There’s been much written about how to build a culture that will enable recruitment and retention of top-notch talent. But what aspects of that culture are critical to a company’s success? What are the barriers that inhibit individuals from exploring innovative, insight-based hypotheses (aka iWAGs)? And what’s the connection to the current focus on Silicon Valley culture and women in technology?

Essentially, if we want to create great products, we need to start with creating a culture in which people can bring innovative ideas (and their best selves!) to work every day.

In this fun, highly personal talk, we’ll explore these topics and hopefully come away with some agreement on 6 key attributes of successful innovative culture, and the critical role product and UX can play to bring iWAGs to light.


Lauren Zack

Lauren Zack is Head of UX for SONY Interactive Entertainment. She has lead multi-disciplinary UX teams throughout her career, contributing to award-winning experiences in healthcare, FinTech and consumer electronics. Passionate about employing a user-centered focus to all aspects... Read More →

Saturday May 12, 2018 10:30am - 11:15am EDT
Room 3-092