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Saturday, May 12 • 10:30am - 11:15am
181 - Innovation inside the enterprise

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While driving disruptive change inside a larger enterprise is exciting, it is also very challenging. Internal resistance to embracing these programs can be high. They may conflict with short term priorities of business owners by challenging the fundamentals of the core business and introducing risks to short term revenue and profitability goals. The benefits may be harder to quantify and can rarely compete with the surety of staying the course.

This session will explore the challenges facing innovation teams in larger organizations and will discuss potential approaches to successfully building a sustainable engine that can not only produce breakthrough innovations, but can also successfully drive support and wide adoption - from business case development, experiment design, goal setting, communication strategies, execution and tracking.

Intended to be a guided and interactive discussion, I will share my experiences (and some templates) from leading an innovation team at a $1B publicly traded SaaS company for 7 years.

Speakers
MK

Michael Kesselman

Michael is a versatile, senior executive with a demonstrable 25 year history of creating profitable growth through innovative strategies and solutions. He is a driven, pragmatic, hands-on author of product and marketing programs resulting in revenue and margin expansion in the hundreds... Read More →


Saturday May 12, 2018 10:30am - 11:15am
Room 3-083

Attendees (21)