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Saturday, May 12 • 11:30am - 12:15pm
175 - How to Quantify Customer Value for Your B2B Product

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Do you know the difference between Price and Value? Research shows that companies that successfully position and execute on value are significantly more profitable than their peers. This session will give the basics of a widely-used technique called Economic Value Estimation. It will also give tips for how to quantify "intangibles" like brand reputation. Participants will receive a handy reference sheet. Time permitting, there will be a Q&A discussion about participants' product situations. NOTE: This session is primarily for B2B products.

avatar for Ed Arnold

Ed Arnold

Vice President, Products, LeveragePoint
Ed Arnold is a founder and Vice President of Products at LeveragePoint, a cloud-based platform for digital value propositions. Ed has worked with many product and marketing teams to capture millions of dollars in additional profit by using a value-based approach. Previously Ed has... Read More →

Saturday May 12, 2018 11:30am - 12:15pm EDT
Room 3-076