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Saturday, May 12 • 2:45pm - 3:30pm
167 - How to Keep Your Roadmap Promises (From Killing You)

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David Cancel, CEO of Drift, hates roadmaps. He says, "Either I'm going to disappoint you by giving you exactly what we thought six months ahead of time was the best solution when it's not, or by changing course and having lied to you.” Many have abandoned roadmaps altogether, but retain this nagging sense that they are missing the strategic big picture.

Bruce McCarthy and Evan Ryan will lead an interactive discussion of the new best practices in product roadmapping developed from many examples cited in their new book “Product Roadmaps Relaunched: Setting Direction While Embracing Uncertainty” just released from O’Reilly.

Two lucky attendees will receive a free copy of the book, signed by the authors.

Together we will explore 4 fundamental questions:
* What is a product roadmap?
* Who is it for?
* What does it include?
* How and when does it change?

Speakers
avatar for Bruce McCarthy

Bruce McCarthy

Founder, Product Culture
We believe that best practices, tools, courses, and books keep evolving but a product culture is what makes for happier customers, more effective teams, sustainable business results, and a healthier community. Product Culture is helping organizations improve their ability to solve... Read More →
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Evan Ryan

Evan Ryan is a seasoned product leader and strategist with over a decade of experience bringing products from concept to market across both consumer and enterprise. In that time he built two of companies and worked with a variety of world class organizations; from startups, to non-­profits... Read More →


Saturday May 12, 2018 2:45pm - 3:30pm
Room 2-150

Attendees (63)