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Saturday, May 12 • 1:45pm - 2:30pm
163 - Hooking Users on your Product

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Driving regular user interaction is a key success goal of many products. In this session, we will discuss some of the theoretical bases of building engaging products, key strategies that can be tested and tried, and some differences (and similarities) between strategies for Business to Consumer (B2C) and Business to Business (B2B) products.

avatar for Phil Gross

Phil Gross

VP of Product Management, Visual IQ
Phil Gross is vice president of product management at Nielsen. He is responsible for the product management, design, and innovation strategy for the IQ Intelligence Suite of cross channel marketing attribution products. Phil has a background in artificial intelligence and machine... Read More →

Saturday May 12, 2018 1:45pm - 2:30pm
Room 2-078

Attendees (42)