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Saturday, May 12 • 1:45pm - 2:30pm
163 - Hooking Users on your Product

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Driving regular user interaction is a key success goal of many products. In this session, we will discuss some of the theoretical bases of building engaging products, key strategies that can be tested and tried, and some differences (and similarities) between strategies for Business to Consumer (B2C) and Business to Business (B2B) products.

avatar for Phil Gross

Phil Gross

VP of Product Management, Energysage
Phil Gross is a Boston based product management leader with many years of experience in building and leading customer-focused product management and operational teams. At EnergySage, he is Vice President of Product, responsible for product strategy, design, and business intelligence... Read More →

Saturday May 12, 2018 1:45pm - 2:30pm EDT
Room 2-078