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Saturday, May 12 • 1:45pm - 2:30pm
162 - Entering a New Market—Tactics for Companies Big & Small

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Of all the tasks given to a product manager, the challenge of successfully winning in a new market is among the hardest. This is true for both startups trying to predict an emerging need and large companies who must continually seek new sources of growth. This panel will walk through some of the tactics useful in sizing and pursuing a new market and how to create mission alignment along the way.

The discussion will be led by Matt Schnitt, Director of Product at HubSpot, and Jonathan Kim, co-founder and CEO at Appcues.

avatar for Jonathan Kim

Jonathan Kim

Co-founder, Appcues
Jonathan is the co-founder and Chief Product Officer of Appcues, the most trusted product-led growth platform behind more than 1,000 of today's fastest-growing software products. Prior to Appcues, Jonathan worked at HubSpot and Performable, where he learned to make products customers... Read More →
avatar for Matt Schnitt

Matt Schnitt

Director of Product, Sales Hub, HubSpot
Matt Schnitt experienced a meteoric rise from associate PM to Director of Product at HubSpot in less than five years. Through that time, he led major initiatives within their marketing suite, developed their integration program, and now leads HubSpot's expansion into sales produc... Read More →

Saturday May 12, 2018 1:45pm - 2:30pm
Room 2-048

Attendees (51)