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Saturday, May 12 • 2:45pm - 3:30pm
150 - This is not my beautiful product; how did I get here? - Strategies for communicating your product message more accurately and successfully inside and outside the organization

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For product owners and managers in all but the smallest companies, there comes a time when you hand over the communication about your beloved product to product marketing, marketing communications, and other team members, who often have not been living and breathing it 24x7 like you have. You probably have had the experience of reading a draft brochure, web copy, or sell sheet and think “This is not my beautiful product!?!?!”

In this session, we will provide you with five proven strategies and tools to more effectively communicate the right information to your colleagues, so that they can help you create the understanding and buzz you need to achieve commercial success.


Laura Holly

Laura Holly is currently the Global Director, Upstream Marketing and Product Management for the Systems Integration business at Image Stream Medical, an Olympus Corporation group company. She is also the Principal at Lantern Hill Group, a product management and business management... Read More →

Saturday May 12, 2018 2:45pm - 3:30pm
Room 3-098

Attendees (31)