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Saturday, May 12 • 2:45pm - 3:30pm
146 - Four Ways You Can Win with Win/Loss Customer Research

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Good product managers look for feedback from customers on the product's features and performance.
An organized, ongoing win/loss customer research effort can extend beyond customer feedback to help product management/marketing win in four ways:
1. Feedback from losses identify your weaknesses vs. your competitors
2. Making sure you are asking all the questions that you could. For example, are you asking about pricing?
3. Using a standard set of questions will allow for better analysis
4. Other people in your organization can use this data to make their jobs easier
Come hear what Win/Loss can do for you and your organization.

avatar for Parmelee Eastman

Parmelee Eastman

President, EastSight Consulting
EastSight Consulting president Parmelee B. Eastman has been the field of business research for 20 years, working with clients ranging from start-ups to Fortune 500 companies. She has worked extensively with technology firms. She holds a B.A. from Wellesley College and an M.B.A. from... Read More →

Saturday May 12, 2018 2:45pm - 3:30pm EDT
Room 3-Porter Café