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Saturday, May 12 • 1:45pm - 2:30pm
141 - Bruce McCarthy's Product Culture Manifesto (and yours)

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What is it that Dollar Shave Club has that Gillette has lost? Success in the networked age means adopting a modern set of operating principles that drives the way teams think and interact every day. These principles focus on continuously developing and delivering products of value to customers, and they have become known as product culture.

In this working session, you will help develop these emerging principles, starting with this draft outline and expanding with your thoughts and examples:
1. Customer-driven mission
2. Outcome over output or process
3. Leadership over management
4. Team over function
5. Technology is a core asset

Product Culture is not a process itself (though it informs process). It is a shared mindset about why we are in business and how we go about things. Let’s get our minds right, together.

avatar for Bruce McCarthy

Bruce McCarthy

Founder, Product Culture
Bruce McCarthy is a serial entrepreneur, author, organizer, and speaker at product, UX, and innovation events around the world. He helps growing organizations achieve their product visions through workshops, mentoring, and team coaching. Bruce's co-wrote Product Roadmapping Relaunched... Read More →

Saturday May 12, 2018 1:45pm - 2:30pm EDT
Room 3-094