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Saturday, May 12 • 2:45pm - 3:30pm
120 - Creating Hyper-Focused Persona (in 5 steps)

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Personas can seem intimidating, but understanding your buyer & user persona is critical. Logi implemented a simple 5-step approach for persona work that helped them become hyper-customer focused. The result has been a tighter product roadmap, better targeted marketing and a true sales partnership with prospects. Product managers attending this session will leave with tactics to research, analyze and implement personas at their company to drive hyper-customer focus.

avatar for Josh Martin

Josh Martin

Director, Product Marketing, Logi Analytics
Director of Product Marketing at Logi Analytics. He is responsible for developing the user and buyer persona, company positioning, competitive differentiators amongst other activities. 10+ years of developing research service packages which assisted consumer electronics, media and... Read More →

Saturday May 12, 2018 2:45pm - 3:30pm EDT
Room 3-097