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Saturday, May 12 • 1:45pm - 2:30pm
115 - Strategic UX Research: Best Practices for Collecting Breakthrough Insights

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How do you really know what your users want? How do you ensure your designs work for your prospects and customers? How can you be confident that your design changes impact the business?

There are those that believe that user research must be a complex and scientific process that takes a lot of time, money, and resources. However, in the real world, most designers and developers don't have the luxury to spend weeks and months on their user research.

It's possible to get useful results without the time-consuming expense of traditional user research methods. In this presentation, Christine Perfetti will share proven strategies and techniques for successfully integrating UX research into your product process. You'll learn how to answer essential design questions using methods that take only a day—and sometimes only 10 minutes!

Speakers
CP

Christine Perfetti

Founding Principal, Perfetti Media
Christine Perfetti is Founding Principal of Perfetti Media, a Boston-based UX and Product consulting company. She worked as VP of Product at User Interface Engineering, a leading user research, training, and consulting firm. She’s built and managed User Experience teams at two... Read More →


Saturday May 12, 2018 1:45pm - 2:30pm
Room 3-103