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Saturday, May 12 • 2:45pm - 3:30pm
114 - Customer (Re)Discovery: Using the Business Model Canvas to Reinvigorate Your Product

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The customer discovery process has been critical to the launch of many products. But what about using it post-launch to rediscover your customer needs as they evolve? Or address new markets? Or create new features that are as tested as the original featureset built into your initial launch? Although in a lean Agile methodology, iteration is continuous, we often lose that early vigor around customer discovery, becoming less structured and maybe falling into a rut. Learn how to break out of that rut, avoid product complacency, and uncover new customer insights, even when your product has been successful for many years.

How to structure a fresh approach to customer discovery for maturing or mature products
When to do customer interviews when you think you already really know your customers
How to integrate fresh customer insights into your product roadmap to disrupt just the right amount
Why customer rediscovery is the right path to new markets

avatar for Christina Inge

Christina Inge

Founder, thoughtlight
Christina Inge is the Founder of Thoughtlight, a digital agency based in Downtown Boston. She has two decades of experience leading digital strategy and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations... Read More →

Saturday May 12, 2018 2:45pm - 3:30pm EDT
Room 3-103