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Saturday, May 12 • 11:30am - 12:15pm
110 - The Agile Product Marketer

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What does it mean to be a successful Agile Product Marketer? During this discussion, we’ll explore what Agile means in product marketing.

As a product marketer, do you ever feel like you’re getting squeezed between agile development/product management and agile marketing/sales/go-to-market? How can you make Agile work for product marketing as well?

During this discussion, we’ll tackle questions such as:
▪ What is Agile Product Marketing?
▪ How can product marketing make strategic use of agile methods to get market feedback, get work done, and increase transparency?
▪ What are the challenges? How have you addressed those challenges?
▪ How are product marketers succeeding with Agile?
▪ What Agile ceremonies, tools and training have you used?
▪ How long are your sprints?
▪ How do you manage your backlog?
▪ How does other organizations’ use of Agile impact product marketing?
▪ What challenges and successes have you had when working with other agile teams?

avatar for Steve Robins

Steve Robins

Consultant, Solution Marketing Strategies
Steve Robins has helped to build Boston into one of the world's largest and most active product communities. He is the president of ProductCamp Boston, VP of the Boston Product Management Association, a member of the BPMA Product Executives Forum, and has been a co-organizer of the... Read More →

Saturday May 12, 2018 11:30am - 12:15pm
Room 3-092

Attendees (30)