ProductCamp Boston

What does it mean to be a successful Agile Product Marketer? During this discussion, we’ll explore what Agile means in product marketing.

As a product marketer, do you ever feel like you’re getting squeezed between agile development/product management and agile marketing/sales/go-to-market? How can you make Agile work for product marketing as well?

During this discussion, we’ll tackle questions such as:
▪ What is Agile Product Marketing?
▪ How can product marketing make strategic use of agile methods to get market feedback, get work done, and increase transparency?
▪ What are the challenges? How have you addressed those challenges?
▪ How are product marketers succeeding with Agile?
▪ What Agile ceremonies, tools and training have you used?
▪ How long are your sprints?
▪ How do you manage your backlog?
▪ How does other organizations’ use of Agile impact product marketing?
▪ What challenges and successes have you had when working with other agile teams?