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Saturday, May 12 • 11:30am - 12:15pm
110 - The Agile Product Marketer

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What does it mean to be a successful Agile Product Marketer? During this discussion, we’ll explore what Agile means in product marketing.

As a product marketer, do you ever feel like you’re getting squeezed between agile development/product management and agile marketing/sales/go-to-market? How can you make Agile work for product marketing as well?

During this discussion, we’ll tackle questions such as:
▪ What is Agile Product Marketing?
▪ How can product marketing make strategic use of agile methods to get market feedback, get work done, and increase transparency?
▪ What are the challenges? How have you addressed those challenges?
▪ How are product marketers succeeding with Agile?
▪ What Agile ceremonies, tools and training have you used?
▪ How long are your sprints?
▪ How do you manage your backlog?
▪ How does other organizations’ use of Agile impact product marketing?
▪ What challenges and successes have you had when working with other agile teams?

avatar for Steve Robins

Steve Robins

President, ProductCamp Boston
Steve Robins has worked at the intersection of product, marketing, customers, and sales to drive growth at both small and large B2B SaaS/software companies. Currently he is the senior director of product marketing at Building Engines which provides SaaS software for the commercial... Read More →

Saturday May 12, 2018 11:30am - 12:15pm EDT
Room 3-092