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Saturday, May 12 • 10:30am - 11:15am
104 - What My Neighbor's Dog Can Teach Us About Sales Enablement

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"One of the biggest challenges for Product teams is to provide the right combination of sales tools and support programs for Sales teams. Sales teams frequently complain that their sales tools are off the mark and their product training doesn't provide any real competitive edge. This does not have to be the case. My neighbor’s dog, Cody,  is friendly, full of energy and a ton of fun.  Cody also has instinctive behaviors that, it turns out, are highly suited for the B2B sales process -- and have been used effectively to initiate several B2B enterprise sales. During this session, we will walk through a typical B2B sales engagement and apply highly-useful lessons learned directly from Cody. "


Neil Baron

Neil Baron is an internationally recognized expert on Product Marketing and Commercialization best practices. He runs the consulting firm Baron Strategic Partners. He has helped companies such as Experian, Dyn, Eagle Investment Systems, LoJack and other B2B organizations accelerate... Read More →

Saturday May 12, 2018 10:30am - 11:15am
Room 3-101

Attendees (18)