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Birds-Of-A-Feather Discussion
All
Advanced
Entrepreneurs
Fundamentals
Building your Career and Managing Others in Theirs
All
Advanced
Fundamentals
Go-to-Market & Product Marketing
All
Advanced
Fundamentals
Product Development & Design
All
Advanced
Fundamentals
Product Discovery
All
Advanced
Entrepreneurs
Fundamentals
Product Management 101
All
Advanced
Fundamentals
Product Strategy & Lifecycle Management
All
Advanced
Entrepreneurs
Fundamentals
Audience
Advanced
Entrepreneurs
Fundamentals
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Saturday
, May 12
8:15am
Sponsor Exhibits
Atrium
9:00am
Opening Session A
Room 2-150
9:45am
Opening Session B
Room 2-150
10:30am
113 - Seven Dumb Product & Marketing Mistakes I've Made (So You Don't Have To)
Room 3-076
Gary Dietz
187 - Supercharge Your Career Through a Powerful Personal Brand
Room 2-048
Hector Del Castillo
104 - What My Neighbor's Dog Can Teach Us About Sales Enablement
Room 3-101
Neil Baron
161 - Product Release / New Feature Training
Room 3-100
Saikrishna Chavali
201 - Good Product Launch, Bad Product Launch
Room 3-097
John Zilch
206 - Product Messaging and Positioning: Eliminating Mixed Messages
Room 3-098
Peter Christensen
216 - How to Sell Your Ideas
Room 3-Porter Café
Geoff Nesnow
125 - The Best Organizational Structure for an Innovation Team
Room 3-103
Dana Bullister
177 - Splitting Epics and User Stories
Room 2-078
Dave Todaro
184 - Conversational Interface Product Management
Room 3-089
Basil Hayek
190 - Creating a culture of innovation: lessons learned from 25 years as a girl in tech
Room 3-092
Lauren Zack
181 - Innovation inside the enterprise
Room 3-083
Michael Kesselman
107 - Play Games to Write Better User Stories
Room 3-086
Damon Poole
174 - From 0 to 100: Starting a New Product Management Role at "Ludicrous" Speed
Room 2-150
Shobhit Chugh • Will Eisner
194 - Don't dread it - embrace your roadmap as an effective communication tool
Room 3-094
Ying Chen
11:30am
112 - Start Strong: Tips for Leaping Into Your Next PM Role
Room 3-103
Beth Linker
172 - Getting better at getting better: a Product Management Kaizen
Room 3-094
Tim Jarrett
110 - The Agile Product Marketer
Room 3-092
Steve Robins
192 - Message Maps: Align Product, Marketing, and Sales to Delight Customers with Every Interaction
Room 3-097
Jonathan Bracken • Tim Hinds
213 - Pricing Strategy: How to Price & License Your Product
Room 2-048
Chris Kirsch
145 - Atomic design for the consistency age - how to create a vibrant yet consistent ecosystem
Room 3-083
Jack Carpenter
168 - How world leading companies manage the Front End of Innovation & Product Discovery
Room 3-101
Jay Peters
193 - Engineering Emotions
Room 3-086
Shobhit Chugh
198 - Fuck this Fucking Agile Bullshit
Room 3-089
Jared Novack
211 - Message Like a Ninja: Powerful In-App Engagement with Anonymous Data
Room 3-100
Keith Fenech
217 - So You Want to be a Product Manager?
Room 3-098
John Mansour
175 - How to Quantify Customer Value for Your B2B Product
Room 3-076
Ed Arnold
208 - How to Create a Compelling Product Vision and Strategy
Room 2-150
Nidhi Aggarwal • Radhika Dutt • Geordie Kaytes
12:45pm
806 - Hot New Technologies For 2018 – Birds of s Feather Discussion
Room 3-086
Anthony Rindone
807 - Pricing: Birds-of-a-Feather Discussion
Room 3-Porter Café
Parmalee Eastman
808 - Product Marketers: Birds-of-a-Feather Discussion
Room 3-097
Josh Martin • Tim Hinds • Jonathan Bracken
809 - Software and SaaS: Birds-of-a-Feather Discussion
Room 3-101
Mike Byerly
816 - Lean UX and Agile UX: Birds-of-a-Feather Discussion
Room 3-092
Sarah Bloomer • Katie Juelich
817 - Agile: Birds-of-a-Feather Discussion
Room 3-100
Andrea Abernathy
1:45pm
162 - Entering a New Market—Tactics for Companies Big & Small
Room 2-048
Jonathan Kim • Matt Schnitt
202 - Unlocking your Competitive Landscape
Room 3-083
Brittany O'Shea
128 - Agile Product Fluency
Room 3-Porter Café
Dan Chapman • Ellen Gottesdiener
154 - Unconsciously Biased Products: A High-Level Introduction to Algorithmic Bias in Product Development and Design
Room 3-086
Ada Pema
163 - Hooking Users on your Product
Room 2-078
Phil Gross
195 - Drive Growth with Agile Product Development: How data-driven product teams leverage experimentation to build better products.
Room 3-076
Michael Peach • Trevor Stuart
115 - Strategic UX Research: Best Practices for Collecting Breakthrough Insights
Room 3-103
Christine Perfetti
148 - Group UX Research Workshops: techniques to rapidly capture customer input
Room 3-097
Sarah Bloomer
204 - Walking the tightrope between Qualitative & Quantitative Methods of user research
Room 3-098
Emily Messing
103 - Stakeholders are trying to kill you
Room 3-089
See Lee
141 - Bruce McCarthy's Product Culture Manifesto (and yours)
Room 3-094
Bruce McCarthy
124 - Building the Right Products
Room 2-150
John Zilch
136 - Advanced A-B Testing
Room 3-101
Anthony Rindone
151 - How to kill features in the best way possible
Room 3-092
Matt Bilotti
166 - Don't Let Tech Debt Sink Your Roadmap!
Room 3-100
Beth Linker
2:45pm
118 - Who You Know - An Introverts Guide to Neworking
Room 3-083
Geoff Nesnow
189 - Managing Product Managers
Room 3-092
John O'Brien
220 - The Product Management Chameleon
Room 3-086
Dan Mackey
120 - Creating Hyper-Focused Persona (in 5 steps)
Room 3-097
Josh Martin
146 - Four Ways You Can Win with Win/Loss Customer Research
Room 3-Porter Café
Parmelee Eastman
150 - This is not my beautiful product; how did I get here? - Strategies for communicating your product message more accurately and successfully inside and outside the organization
Room 3-098
Laura Holly • W. Jeffrey Rice
160 - Initiating your Go-To-Market Strategy
Room 3-076
Teresa Hubscher-Younger • Shwetha Shwetha Bhadravathi Mallikarju
196 - The Art of Nudging: Developing Persuasive Product Marketing Content for Different Stages of the Buying Process
Room 3-100
Marty Mundy
197 - Pricing Strategy in the Digital Era
Room 3-076
142 - Building Your Product on the Salesforce Platform - Healthcare Case Studies
Room 3-101
Brandon Stauber
114 - Customer (Re)Discovery: Using the Business Model Canvas to Reinvigorate Your Product
Room 3-103
Christina Inge
126 - How to Translate your Product Strategy into a Practical Execution Plan
Room 3-094
Nidhi Aggarwal • Radhika Dutt
203 - Steve Johnson says crazy things about #prodmgmt
Room 2-048
Steve Johnson
155 - Collaborative Brilliance: A Team-Based Approach to Visioning
Room 2-078
Christine Perfetti
167 - How to Keep Your Roadmap Promises (From Killing You)
Room 2-150
Bruce McCarthy • Evan Ryan
191 - Effective Product Management for Operational Products: Navigating Product Strategy and Lifecycle When Your Customer Is Internal
Room 3-089
Ada Pema
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1815 Massachusetts Avenue, Cambridge, MA, 02140
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Atrium
Room 2-048
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Room 3-076
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Room 3-089
Room 3-092
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Room 3-098
Room 3-100
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Room 3-103
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Birds-Of-A-Feather Discussion
All
Advanced
Entrepreneurs
Fundamentals
Building your Career and Managing Others in Theirs
All
Advanced
Fundamentals
Go-to-Market & Product Marketing
All
Advanced
Fundamentals
Product Development & Design
All
Advanced
Fundamentals
Product Discovery
All
Advanced
Entrepreneurs
Fundamentals
Product Management 101
All
Advanced
Fundamentals
Product Strategy & Lifecycle Management
All
Advanced
Entrepreneurs
Fundamentals
Audience
Advanced
Entrepreneurs
Fundamentals