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Saturday, May 12
 

8:15am

Sponsor Exhibits Atrium

8:30am

Morning Career Fair 3rd Floor Hallway

9:00am

Opening Session A Room 2-150

9:45am

Opening Session B Room 2-150

10:30am

113 - Seven Dumb Product & Marketing Mistakes I've Made (So You Don't Have To) Room 3-076Gary Dietz 187 - Supercharge Your Career Through a Powerful Personal Brand Room 2-048Hector Del Castillo 104 - What My Neighbor's Dog Can Teach Us About Sales Enablement Room 3-101Neil Baron 161 - Product Release / New Feature Training Room 3-100Saikrishna Chavali 201 - Good Product Launch, Bad Product Launch Room 3-097John Zilch 206 - Product Messaging and Positioning: Eliminating Mixed Messages Room 3-098Peter Christensen 216 - How to Sell Your Ideas Room 3-Porter CaféGeoff Nesnow 125 - The Best Organizational Structure for an Innovation Team Room 3-103Dana Bullister 177 - Splitting Epics and User Stories Room 2-078Dave Todaro 184 - Conversational Interface Product Management Room 3-089Basil Hayek 190 - Creating a culture of innovation: lessons learned from 25 years as a girl in tech Room 3-092Lauren Zack 181 - Innovation inside the enterprise Room 3-083Michael Kesselman 107 - Play Games to Write Better User Stories Room 3-086Damon Poole 174 - From 0 to 100: Starting a New Product Management Role at "Ludicrous" Speed Room 2-150Shobhit Chugh • Will Eisner 194 - Don't dread it - embrace your roadmap as an effective communication tool Room 3-094Ying Chen

11:30am

112 - Start Strong: Tips for Leaping Into Your Next PM Role Room 3-103Beth Linker 172 - Getting better at getting better: a Product Management Kaizen Room 3-094Tim Jarrett 110 - The Agile Product Marketer Room 3-092Steve Robins 192 - Message Maps: Align Product, Marketing, and Sales to Delight Customers with Every Interaction Room 3-097Jonathan Bracken • Tim Hinds 213 - Pricing Strategy: How to Price & License Your Product Room 2-048Chris Kirsch 145 - Atomic design for the consistency age - how to create a vibrant yet consistent ecosystem Room 3-083Jack Carpenter 168 - How world leading companies manage the Front End of Innovation & Product Discovery Room 3-101Jay Peters 193 - Engineering Emotions Room 3-086Shobhit Chugh 198 - Fuck this Fucking Agile Bullshit Room 3-089Jared Novack 211 - Message Like a Ninja: Powerful In-App Engagement with Anonymous Data Room 3-100Keith Fenech 217 - So You Want to be a Product Manager? Room 3-098John Mansour 175 - How to Quantify Customer Value for Your B2B Product Room 3-076Ed Arnold 208 - How to Create a Compelling Product Vision and Strategy Room 2-150Nidhi Aggarwal • Radhika Dutt • Geordie Kaytes

12:30pm

Lunchtime Career Fair Room 3-094

12:45pm

802 - B2C and B2B Retail, e-Commerce, Products, and Services: Birds-of-a-Feather Discussion Room 3-098Jennifer Golden 803 - Banking, Insurance, and Other Financial Services: Birds-of-a-Feather Discussion Room 3-083Meredith Moss • Penelope Silva 804 - IoT (Internet of Things): Birds-of-a-Feather Discussion Room 3-Porter CaféPhil Gross 805 - New Product Managers Room 3-103Jyothsna Luckshetty 806 - Hot New Technologies For 2018 – Birds of s Feather Discussion Room 3-086Anthony Rindone 807 - Pricing: Birds-of-a-Feather Discussion Room 3-Porter CaféParmalee Eastman 808 - Product Marketers: Birds-of-a-Feather Discussion Room 3-097Josh Martin • Tim Hinds • Jonathan Bracken 809 - Software and SaaS: Birds-of-a-Feather Discussion Room 3-101Mike Byerly 811 - VPs & Directors: Birds-of-a-Feather Discussion Room 3-076Neil Baron 812 - Healthcare Software & Services and Medical Devices: Birds-of-a-Feather Discussion Room 2-048Tracy Hansen • Srabonti Bandyopadhyay 814 - Entrepreneurs & Start-ups: Birds-of-a-Feather Discussion Room 3-089Marty Mundy 816 - Lean UX and Agile UX: Birds-of-a-Feather Discussion Room 3-092Sarah Bloomer • Katie Juelich 817 - Agile: Birds-of-a-Feather Discussion Room 3-100Andrea Abernathy

1:45pm

162 - Entering a New Market—Tactics for Companies Big & Small Room 2-048Jonathan Kim • Matt Schnitt 202 - Unlocking your Competitive Landscape Room 3-083Brittany O'Shea 128 - Agile Product Fluency Room 3-Porter CaféDan Chapman • Ellen Gottesdiener 154 - Unconsciously Biased Products: A High-Level Introduction to Algorithmic Bias in Product Development and Design Room 3-086Ada Pema 163 - Hooking Users on your Product Room 2-078Phil Gross 195 - Drive Growth with Agile Product Development: How data-driven product teams leverage experimentation to build better products. Room 3-076Michael Peach • Trevor Stuart 115 - Strategic UX Research: Best Practices for Collecting Breakthrough Insights Room 3-103Christine Perfetti 148 - Group UX Research Workshops: techniques to rapidly capture customer input Room 3-097Sarah Bloomer 204 - Walking the tightrope between Qualitative & Quantitative Methods of user research Room 3-098Emily Messing 103 - Stakeholders are trying to kill you Room 3-089See Lee 141 - Bruce McCarthy's Product Culture Manifesto (and yours) Room 3-094Bruce McCarthy 124 - Building the Right Products Room 2-150John Zilch 136 - Advanced A-B Testing Room 3-101Anthony Rindone 151 - How to kill features in the best way possible Room 3-092Matt Bilotti 166 - Don't Let Tech Debt Sink Your Roadmap! Room 3-100Beth Linker

2:45pm

118 - Who You Know - An Introverts Guide to Neworking Room 3-083Geoff Nesnow 189 - Managing Product Managers Room 3-092John O'Brien 220 - The Product Management Chameleon Room 3-086Dan Mackey 120 - Creating Hyper-Focused Persona (in 5 steps) Room 3-097Josh Martin 146 - Four Ways You Can Win with Win/Loss Customer Research Room 3-Porter CaféParmelee Eastman 150 - This is not my beautiful product; how did I get here? - Strategies for communicating your product message more accurately and successfully inside and outside the organization Room 3-098Laura Holly • W. Jeffrey Rice 160 - Initiating your Go-To-Market Strategy Room 3-076Teresa Hubscher-Younger • Shwetha Shwetha Bhadravathi Mallikarju 196 - The Art of Nudging: Developing Persuasive Product Marketing Content for Different Stages of the Buying Process Room 3-100Marty Mundy 197 - Pricing Strategy in the Digital Era Room 3-076 142 - Building Your Product on the Salesforce Platform - Healthcare Case Studies Room 3-101Brandon Stauber 114 - Customer (Re)Discovery: Using the Business Model Canvas to Reinvigorate Your Product Room 3-103Christina Inge 126 - How to Translate your Product Strategy into a Practical Execution Plan Room 3-094Nidhi Aggarwal • Radhika Dutt 203 - Steve Johnson says crazy things about #prodmgmt Room 2-048Steve Johnson 155 - Collaborative Brilliance: A Team-Based Approach to Visioning Room 2-078Christine Perfetti 167 - How to Keep Your Roadmap Promises (From Killing You) Room 2-150Bruce McCarthy • Evan Ryan 191 - Effective Product Management for Operational Products: Navigating Product Strategy and Lifecycle When Your Customer Is Internal Room 3-089Ada Pema

3:45pm

Closing Session Room 2-150

4:30pm

After ProductCamp Happy Hour Shaking Crab